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ADVERT PROPSAL

ADVERT PROPSAL. Mind map. Story board. Target audience.

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ADVERT PROPSAL

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  1. ADVERT PROPSAL

  2. Mind map

  3. Story board

  4. Target audience • The target audience for my advert is adults and children 7+, this is because the advert is humorous and is appropriate for anyone at any age. I would like to show my advert at times families are together as all families will be able to watch and enjoy my advert 

  5. Channel I would like to show my advert on • I would like to show my advert on channels like ITV or channel 4 because they are the mainly channels families watch together, or I have considered playing my advert on children’s channels, for example CITV or Disney channel as they are popular with children and may on occasions with adults watching programmes with their children. I think all these channels are suitable because my advert is suitable for all age groups, and these channels are popular with the public.

  6. Shot plan

  7. Spot plan

  8. Budget • Rating figures for Don’t tell the bride = 952,380 divide 1000= 952.38 • multiply £6.23= £5,933 • Rating figures for Hollyoaks= 840,000 divide 1000= 840 multiply £6.23= £5,233.2 • Rating figures for The only way is essex = 170,000 divde 1000= 170 multiply £6.23=£1,059 • Final budget =£12,225

  9. Why is my advert successful • I think my advert will be successful because it is humorous and is for all to watch. As most of the population like maltesers, it might persuade them to go and buy this product. My advert is also advertising Mars chocolate as well, so it could make the audience want to buy mars branded chocolate.

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