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Bonesa – Matatiele Research Project (Phase 1)

Bonesa – Matatiele Research Project (Phase 1). Tabular Report on Current Behaviour, Consumption Habits and Attitudes vis-à-vis Electricity and Related Products. Background and Objective.

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Bonesa – Matatiele Research Project (Phase 1)

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  1. Bonesa – Matatiele Research Project(Phase 1) Tabular Report on Current Behaviour, Consumption Habits and Attitudes vis-à-vis Electricity and Related Products

  2. Background and Objective • Bonesa have undertaken a project for the Department of Minerals and Energy to install/supply two (2) CFL’c per household unit at four tribal residential villages near Matatiele (Eastern Cape). The residential villages are Hlomendlini, Dengwane, Khoapa and Zwelitsha. The total number of household units that are electrified and in which the lamps have to be supplied is 1 200. • Research was required to to provide the requisite informational inputs as a basis for: • evaluating the success of an initiative of this nature • monitor the effect of this intervention on electricity consumption and usage patterns as well as attitudes towards CFL’s and adoption thereof. • provide benchmark data learnings for the roll out of similar projects into other areas • The envisaged programme is to conduct the research in three Phases as follows: • Phase 1 (pre-testing stage) to establish existing consumption patterns of electricity. Findings from this Phase will also be used to refine the instrument to be used in Phase 2 • Pase 2 (post-implementation stage after the supply/installation of the lamps) to establish and record all activities pertaining to consumption and usage patterns for each household unit • Phase 3 (post-testing) to obtain an evaluation of the initiative from key stakeholders • This being a community empowerment initiative, local interviewers were selected and brought into the research process. Africa Now provided the selected interviewers the requisite skills training and supervision. • This report covers Phase 1 of the research programme

  3. Research Approach Methodology • A questionnaire survey was used • Individual interviews were conducted with household members who were involved in the purchasing of electricity Sample and Extent • 200 households participated in this ‘pre-testing’ stage of the research • The households were selected from three villages viz. Dengwane, Khoapa and Zwelitsha. • The fourth village, Hlomendlini, was excluded from Phase 1 research since the distribution of CFL,s had already taken place

  4. Tabular Report The Slides that Follow Highlight Details of Key Findings in Tabular Format

  5. Details of Dwelling/Household Size of main dwelling - number of rooms (Average: 3.4 Rooms)

  6. Details of Dwelling/Household Number of people living in main dwelling (Average: 4.7 persons)

  7. Details of Dwelling/Household Number of other dwellings on property (stand) and number other electrified dwellings

  8. Details of Dwelling/Household Whether power/electricity used is solar, metered of prepaid

  9. Details of Dwelling/Household Number of lights in the house (Average: 4 Lights)

  10. Details of Dwelling/Household Number of plugs in the house

  11. Demographic Profile of Respondents How long household members have lived in the house/dwelling

  12. Demographic Profile of Respondents Gender and Age

  13. Demographic Profile of Respondents Working Status of Household Members

  14. Demographic Profile of Respondents Nature of Work Position (all working household members)

  15. Demographic Profile of Respondents Monthly Household Income

  16. Demographic Profile of Respondents Level of Education

  17. Awareness of Project to Supply/Install Free CFL Lamps Yes = 60.9 No = 39.1

  18. Awareness of Project to Supply/Install Free CFL Lamps Yes = 60.9 No = 39.1

  19. Awareness of Project to Supply/Install Free CFL Lamps Yes = 60.9 No = 39.1

  20. Awareness of Project to Supply/Install Free CFL Lamps Yes = 60.9 No = 39.1

  21. Current Behaviour/Usage Habits Appliances in the Home - Electrical

  22. Current Behaviour/Usage Habits Appliances in the Home – Non-Electrical

  23. Current Behaviour/Usage Habits Planned Purchase of Appliances (next 12 months) - Electrical

  24. Current Behaviour/Usage Habits Planned Purchase of Appliances (next 12 months) – Non-Electrical

  25. Current Behaviour/Usage Habits Times for Switching On/Off Inside and Outside Lights

  26. Current Behaviour/Usage Habits Whether Lights in Unoccupied Rooms are Switched On

  27. Current Behaviour/Usage Habits Claimed Frequency of Purchasing Replacement Lamps

  28. Electricity Consumption Levels and Related Attitudes Expenditure on Electricity

  29. Electricity Consumption Levels and Related Attitudes Whether Steps are taken to Reduce Consumption – with reasons

  30. Advertising Awareness Spontaneous Awareness: Yes = 38.2% No = 61.8%

  31. Advertising Awareness Main Message Perceived

  32. Advertising Awareness Prompted Awareness

  33. Product Knowledge Ever Seen/Heard about CFL’s Yes = 57.5 No = 42.5

  34. Product Knowledge Ever Seen/Heard about CFL’s Yes = 57.5 No = 42.5

  35. Product Knowledge Current Usage of CFL’s Current usage was nil

  36. Purchase Intention in Context of Price – R30

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