Tour Operations. Tourism in Dream society. Rolf Jensen 1999 " The Dream Society" "Heartstorm“ , "The Future Makers" Similar Story: Experience Economy concept. ‘’Commodities’’. Coffee beans Butter. Nickel Wool. Simple products, no transformations.
Simple products, no transformations
Similar: Experience economy concept
an emotional story behind it
EXPERIENCES & “STORIES”
TO VISIT / TO REST
Sellers of Holidays (Beds)
Sellers of Experiences
Package tour Creators
OUTGOING ... DIRECTOR
STORY, DREAMs &
‘’Legend Management’’ BALTTOUR 06
“Behind the success of Banyan Tree Hotels & Resorts lies the untold
story of a steely faith in the power of environmental conservation”
Buying Behaviour of a Tourist in the Dream Society
I control the situation
I do not feel cheated
I know what is happening
My rights are respected
I am not cheated*
*regardless of feeling
Safety & Security
Permanent nice surprises
Architecture, landscaping, design, activities, etc.
Options for amusement
Options to face challenges
I am recognized
I am special and I am recognized as such (smth. just for You…)
I feel accepted as a person
I feel part of the group
I feel that the group accepts me
I have the pleasure of sharing
Play, discussion, learning, etc.
Group activities Do-and-Share (cooking)
The travel reinforces my self-image
I receive permanent positive inputs
I feel useful
I am contributing to a good cause
LP choices and demands behind them
Safety & Security
Ordinary people doing “extraordinary” things
Stories of: Challenges, Emotions, Risks, Efforts, Excellence, Achievement...
The Olympic Games: the biggest universal sport “story”
People want “stories” related to “Mother Nature”, her mysteries and strengths.
People need to love and to feel loved
(friends, relatives, reunions)
The Dream Society demands physical and mental health
To be “pampered” in a luxury atmosphere... Where they know how to take care of you..
The Jet Set Dream Society is not looking for luxury but for something original, unique, different...
The Dream Society demands causes and convictions
Rescue as Market Value