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Tourism in Bedfordshire. Jo-Ann Lloyd. A public private partnership. Tourism; £560m directly into the local economy, 10K jobs Partnership established in 2006 A true public private partnership A comprehensive review of tourism The formulation of tourism strategy

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Presentation Transcript
a public private partnership
A public private partnership
  • Tourism; £560m directly into the local economy, 10K jobs
  • Partnership established in 2006
  • A true public private partnership
  • A comprehensive review of tourism
  • The formulation of tourism strategy
  • Strategy to deliver growth in tourism jobs
  • Enthusiasm, motivation, credibility
a complete partnership
A complete partnership
  • Public sector sharing responsibilities and funding
  • Creating an identity
  • Support for tourism businesses
  • Driving up standards
  • Bringing together tourism businesses
the brand
The brand
  • Experience Bedfordshire launched in 2007
  • A strong brand – a new website
  • Strong commercial focus
  • Opportunities for tourism businesses
  • Recognised regionally and nationally
opportunities
Opportunities
  • Friends and Relatives
  • Product themes
  • Inward investment
  • Business tourism
  • Quality
  • Sustainable Tourism
  • 2012 Olympics
a more meaningful partnership
A more meaningful partnership
  • Industry engagement
  • STAG leadership
  • More commercial focus
  • Attraction and Accommodation forums
  • Meaningful support leading up to 2012
  • Representation for tourism businesses in Bedfordshire
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