Jonathan MunarHealth Information Exchange HTM 520Professor Mark Branning National University The Role of Social Media on Health Care
Introduction • In a given day, individuals will “tag, post, view, share” more than 1 billion pieces of information. • For society today, everyone finds the need to always “be in the know,” meaning discerning themselves with the latest information. It is sometimes “faster” to get news from social media versus regular media and press. • “Global users of social media topped 1 billion by the end of 2011.” -ZDNET
What it is • Social media is all about people. • AKA an on-line environment established for the purpose of mass collaboration. • Ranges from: Apps, Blogs, Collaborative Projects, Content Communities (i.e. YouTube), Crowdsourcing, Device Integration, Enterprise Social Media, Games/Virtual Game Worlds, Location Based Apps, Microblogs (i.e. Twitter), Product/Service Rating Sites, RSS, Social Networking (i.e. Facebook), Virtual Worlds, and Widgets—with each having dozens of subclasses and styles.
..Continued • The 3 Es of Advocacy • On the other hand, only 21% of hospitals in the United States are “active” on social media. Another study found that 16% of those surveyed use social media sites as a source of health care information • “Individuals have the right and responsibility to advocate for their own health, and that it is our responsibility to help them use social media tools to get the best information, connect with providers and with each other, and inspire healthy choices” –Mayo Clinic
Corresponding Standards/Vocabulary • Apps: software applications, “mobile” • Blogs: web log, sharing thoughts on a particular subject • Content Communities: Photos—Flicker, Videos—YouTube, Vimeo, Images—Instagram, Pinterest • Games/Exergames: Aetna, Humana
..Continued • Location-Based Apps: “check-ins” visit physical location • Microblogs: Twitter—real time • Provider Rating Sites: Yelp, RateMDs.com, DrScore.com • Social Networking: Facebook profiles—personal, organizational, work group, event
Benefits • “Provider-to-Consumer” practices • “Consumer-to-Consumer” practices • Peer-to-Peer • Trisha Torrey • “Cancer” Patient • Educational Tool • Texas Healthcare Resources • EHRs • Janet Marchibroda • HIT, HIE
Relationship to Meaningful Use • Alignment with the “5 Pillars” of MU: • Improving quality, safety, efficiency, and reducing health disparities. • Engaging patients and families in their health. • Improving care coordination. • Improving population, and public health. • ensuring adequate privacy, and security protection for personal health information. • Dr. Jen Brull
Example companies and/or Standards Group • AdvoConnection, Association of Cancer Online Resources, MyHealthStory, PatientsLikeMe, and CureTogether • Sermo • Texas Health Resources • “Doctors Helping Doctors Transform Health Care” • HHS • CDC • FDA
Barriers and data management challenges • Protected Health Information (PHI) • Potential threat of privacy violations • Both malicious and unintentional • HIPAA • 18 different categories • Standards of professionalism and compliance • AMA
Future Trends • Weekly “Tweet Chat” • # (hashtag) • #HCSM • Current health news and events • #HITSM • Industry trends and role of social media
Takeaways • It is evident that social media has a great role in health care. • “Learning something new” • Emerging trend • E-Patients are able to communicate and colloborate better either with other patients, or directly with providers • Benefits make social media in health care here to stay.
Questions? • Quiz • 1. Social media is an on-line ________ established for the purpose of mass ___________. • 2. True or false? Social media aligns with the “4 Pillars” of Meaningful Use.