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Chapter 3. Retailing in Electronic Commerce: Products and Services. Internet Marketing and Electronic Retailing. Overview Of Electronic Retailing electronic retailing (e-tailing) Retailing conducted online, over the Internet. e-tailers Retailers who sell over the Internet.

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chapter 3

Chapter 3

Retailing in Electronic Commerce:

Products and Services

internet marketing and electronic retailing
Internet Marketing and Electronic Retailing
  • Overview Of Electronic Retailing
    • electronic retailing (e-tailing)

Retailing conducted online, over the Internet.

    • e-tailers

Retailers who sell over the Internet.

  • Size And Growth Of The B2C Market
  • What Sells Well On The Internet
  • Characteristics Of Successful E-tailing
e tailing business models
E-Tailing Business Models
  • Classification By Distribution Channel
    • Direct Marketing By Mail-order Retailers That Go Online
    • Direct Marketing By Manufacturers
    • Pure-play E-tailers
    • Click-and-mortar Retailers
    • Internet (Online) Malls
    • Direct Marketing

Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer.

    • Direct Sales by Manufacturers
    • Pure-Play E-Tailers
      • virtual (pure-play) e-tailers

Firms that sell directly to consumers over the Internet without maintaining a physical sales channel.

e tailing business models4
E-Tailing Business Models
  • click-and-mortar retailers

Brick-and-mortar retailers that offer a transactional Web site from which to conduct business.

  • brick-and-mortar retailers

Retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores.

  • multichannel business model

A business model where a company sells in multiple marketing channels simultaneously (e.g., both physical and online stores).

  • Retailing in Online Malls
    • Referring directories
    • Malls with shared services
travel and tourism services online
Travel and Tourism Services Online
  • Services Provided
  • Special Services
    • Wireless services
    • Direct marketing
    • Alliances and consortia
    • Travel-Oriented Social Networks
      • Travel recommendation
  • Benefits And Limitations Of Online Travel Services
  • Corporate Travel
  • Impact Of EC On The Travel Industry
the online job market
The Online Job Market
  • The Internet Job Market
      • Job seekers
      • Employers seeking employees
      • Classified ads
      • Job agencies
      • Government agencies and institutions
    • A Consortium of Large Employers and College Career Advisors
    • Global Online Portals
  • Benefits And Limitations Of The Electronic Job Market
    • Advantages for Job Seekers
    • Advantages for Employers
real estate insurance stock trading
Real Estate, Insurance, & Stock Trading
  • Real Estate Online
  • Insurance Online
  • Online Stock Trading
    • The Risk of Trading in an Online Stock Account
banking and personal finance online
Banking and Personal Finance Online
  • Electronic (Online) Banking Or E-banking

Various banking activities conducted from home or the road using an Internet connection; also known as cyberbanking, virtual banking, online banking, and home banking.

  • Home Banking Capabilities
  • Virtual Banks International And Multiple-Currency Banking
banking and personal finance online9
Banking and Personal Finance Online
  • Online Financial Transaction Implementation Issues
    • Securing Financial Transactions
    • Access to Banks’ Intranets by Outsiders
    • Imaging Systems
    • Fees Online Versus Fees for Offline Services
    • Risks
  • Personal Finance Online
    • Online Billing and Bill Paying
    • Taxes
on demand delivery of products digital items
On-Demand Delivery of Products & Digital Items
  • On-demand Delivery Of Products
    • e-grocer

A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time.

    • on-demand delivery service

Express delivery made fairly quickly after an online order is received.

online purchase decision aids
Online Purchase-Decision Aids
  • Shopping Portals

Gateways to e-storefronts and e-malls; may be comprehensive or niche oriented.

  • Shopping Robots (shopping agents or shopbots)

Tools that scout the Web on behalf of consumers who specify search criteria.

  • “Spy” Services
    • Wireless Shopping Comparisons
  • Business Ratings Sites
  • Trust Verification Sites
issues in e tailing
Issues in E-Tailing
  • disintermediation

The removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain.

  • reintermediation

The process whereby intermediaries (either new ones or those that had been disintermediated) take on new intermediary roles.

issues in e tailing15
Issues in E-Tailing
  • Cybermediation (Electronic Intermediation)

The use of software (intelligent) agents to facilitate intermediation.

  • Channel Conflict

Situation in which an online marketing channel upsets the traditional channels due to real or perceived damage from competition.

  • Determining The Right Price
  • Product And Service Customization And Personalization
  • Fraud And Other Illegal Activities
  • How To Make Customers Happy