Let’s Start with some facts, shall we? • As per Alexa, YouTube is the 3rd most viewed website after Google and Facebook • 60 hours of video gets uploaded on YouTube every minute! • 4,000,000,000- Yes, 4 BILLION videos are watched every day • 800 million visitors per month
30% of YouTube Traffic comes from the U.S. • 70% comes from the rest of the world • in 2011 more than 1 TRILLION views took place (which is about 140 views for each person on earth!) • YouTube is monetizing 3 billion videos EVERY WEEK!
Justin Bieber’s Baby video (featuring Ludacris) is the MOST popular video of all time (as of 3/12) • YouTube Mobile gets 600 million views DAILY! • 500 years of YouTube videos are watched every day on Facebook • 700 YouTube videos are shared on Twitter every minute
100 million people take a social action on YouTube (likes, shares, comments, etc.) every week • More than 50% of videos are rated or commented upon by the users • 120 million+ videos have been claimed by YouTube Content ID • Tens of thousands of full length movies are available YouTube facts taken from Infographic on http://techwelkin.com
Here’s what you NEED to get started to use Video with WordPress • A good knowledge of your market / product /service (notice I didn’t say expert) • A solid understanding of WordPress: • Able to add posts and pages • Comfortable installing, activating and configuring plugins • A good feel for the WordPress dashboard • Able to copy & paste (yep, it’s really that basic) • A desire to simply GET STARTED!
Video Hosting & Sharing • Why you want to self-host your videos • Amazon S3 • Why you want to SHARE your videos (Youtube, social media sites) • You don’t need a plugin • The importance of a sitemap
Videos & Traffic • Creating and sharing videos WILL bring more traffic to your site • Easy ways to get visitors BACK to your site from video sharing sites • Sharing videos on multiple platforms allows NEW people to find you! • Different TYPE of engagement
WordPress Options • Free plugins vs. premium • Start with FREE! • ProPlayer • Genesis Media Project • Move up to premium when you need additional functionality (and when you are more comfortable with video) • Video URL & embedding
Video Styles • Screen Capture • FREE options • Paid options • Talking Head (webcam) • Regular video • Slideshows • Power Point /Keynote • FREE options • Paid options
HTML 5 & Responsive Websites • What is HTML5? • latest HTML that allows for video & audio on websites • no need for a flash plugin • Responsive Websites • Can your site be viewed on multiple devices?
Thumbnails, Branding & Links • Thumbnails • Custom thumbnails for self hosted videos (integrating with sitemap) • Selecting the thumbnail for sharing • Branding • Title clips, end clips, music, watermarks • Engaging with your viewers (ask them questions) • Linking • Premium software
Measuring • Are you tracking what’s working? • Utilize what you’re using for WordPress already! • Google analytics • Site stats • Social Stats • YouTube Metrics
If you’re looking for more in depth training on using WordPress & Video, Sign up to get notified when WordPress Video Club opens its doors! http://wpvideoclub.com