1 / 12

The Golden Rules of Marketing – By Small Business Resource Ltd

The Golden Rules of Marketing – By Small Business Resource Ltd. 1. What is Marketing?. An integrated set of strategies for selling products and services or ideas. 2. What is Marketing?.

aspasia
Download Presentation

The Golden Rules of Marketing – By Small Business Resource Ltd

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Golden Rules of Marketing – By Small Business Resource Ltd

  2. 1. What is Marketing? • An integrated set of strategies for selling products and services or ideas.

  3. 2. What is Marketing? Most people think that Marketing is a tool, but for governments and not-for-profit it is a way of thinking. It goes beyond selling, advertising. It is a mindset which puts the customer first and ensures that the organization's philosophy is “without customers there is no organization.”

  4. 3. What Marketing does? • Opportunity for long-term planning, promise of a positive and productive relationship with the clientele. • Analyses client needs. • Determines how the resulting product will be packaged, promoted and distributed.

  5. Historical Associated with world of business Often lack strategy Low priority Present Strategic Essential Long-term Communication-based Client-driven 4. Perceptions of Marketing

  6. 5. Keys to Marketing: I • Segmentation • Recognize the market clusters that exist in your target audience. • What differentiates each group? What makes them unique?

  7. 6. Keys to Marketing: II • Targeting • choose the group that will be the focus of your campaign.

  8. 7. Keys to Marketing: III • Positioning • What message do you want to convey? • How do you want your audience to see you?

  9. 8. The Marketing Mix • Present: 4C’s • Customer Value • Cost • Convenience • Communications • Past: 4P’s • Product • Price • Place • Promotion

  10. 9. The 5 Most Important Questions 1. What is your Business (Mission)? 2. Who is your client? 3. What does the client consider value? 4. What is the plan? 5. What are our evaluation criteria?

  11. 10. Marketing Tips • More than selling • Understand your client’s needs, • Develop plans that reflect those needs, • Support the Marketing function, • Develop a specialized program of training, • Find ways to sell / distribute products and services more efficiently.

  12. Reasons to join To get FREE marketing content To get free downloads To get discounts on our services To get access to our resource centre Many other Powerpoints in this series in the members area

More Related