Tips on how a small business entrepreneur or home-based business owner can use Twitter to market their business. Learn how to get more followers on Twitter and how to accomplish your business goals through this microblogging social media platform.
To showcase your knowledge and expertise
To reach out to other people in your sector and connect with other people with similar interests
To communicate with existing customers
To increase audience, generate traffic, backlinks of your site.
To give a “human face” to your business
To check on what other players in your industry, including your competition, are working on.
The government’s Small Business Administration uses the keyword approach with the username “SmallBusinessAd” and Name as “Small Business”. SBA is used in the icon image as well as web URL
Ranked #1 for “internet marketing” on Twitter search, Success_Search lists as his name the keyword “Internet Marketing”
Ranked #1 for “small business” on Twitter search, sbbuzz uses the name “Small Business Buzz” while using their site name as their Twitter username
Ranked #1 for all the keywords used in their Name - “SEO,” “PPC” and “SEM”. Also fills their bio with keywords
CNN Breaking News – logo and brand colors
RussFilice – profile page includes branding, name of business and contact information
Southwest Airlines – logo, brand colors, most recent recognitions, other ways to connect with the company
NY Times Small Business – uses their logo as the profile wall paper
Articles or blog posts that you have written
Articles, news items or blog posts that may be of interest to your followers
New information about your business and product, including press releases, announcement of events and product features
Offers and discounts
Customer service responses
Post a question to your followers
Comments on what other folks have posted, starting a dialogue with other users
We use the business name “powerhomebiz” as the Twitter ID but use a more keyword intensive “Home Business Info” as name to be searchable for our main keyword “home business”. Photo and real name of our editor is included in the bio.
Our tweets include links to articles of all our sites and blogs. We also engage our users and routinely thank those who retweet our posts, mention us or post our articles
KnowsEbay (Norb & Marie Novocin) run a 12 year eBay family business. They are presently writing a book on selling on eBay
They successfully use Twitter to establish themselves as experts on using eBay to sell by posting eBay Hints others can learn from.
One of the best ways to increase your followers is to be found in the Find People search of Twitter.
Arranged by the number of followers, with the most at the top, most users looking for people to follow will go through several pages looking at users who share their same interests. Make sure that your name will be included in the search results for your keywords.
For example: When searching for “social media,” the top results are the Twitter users who have incorporated the term “social media” either in their user name or name.
PowerHomeBiz.com: 20 Tips on How to Use Twitter for Your Small Business http://www.powerhomebiz.com/blog/2009/12/how-to-use-twitter-for-your-small-business/
Dan Zarella, The Science of Retweets http://www.danzarella.com
Mashable.com: 15 Fascinating Ways to Track Twitter Trends http://mashable.com/2009/04/04/twitter-trends/
TechCrunch: 10 Ways To Increase Your Twitter Followershttp://www.techcrunch.com/2009/01/25/kevin-rose-10-ways-to-increase-your-twitter-followers/