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BPA Rules Change Webinar June 2014

BPA Rules Change Webinar June 2014. Agenda for the Day. Brand Rules – Updates and Clarifications 7 areas Business Rules Updates 2 areas Consumer Rules Updates 3 areas Newspaper Rules Updates 8 areas Review of Previous Rules Changes. Advisory Committee Meetings.

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BPA Rules Change Webinar June 2014

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  1. BPA Rules Change Webinar June 2014

  2. Agenda for the Day • Brand Rules – Updates and Clarifications • 7 areas • Business Rules Updates • 2 areas • Consumer Rules Updates • 3 areas • Newspaper Rules Updates • 8 areas • Review of Previous Rules Changes

  3. Advisory Committee Meetings Reasons and the path a rule change makes: • Advancements/changes in technology • Members making requests for review • Members asking similar rule questions • Present to committees as agenda items • Ultimately, the BPA Board reviews them, with any comments and recommendations made by the committees, and rules on them

  4. Brand Rules Updates & Clarifications

  5. Brand Rules June 2013 new Brand rules introduced • After one year of experience, minor adjustments/clarifications needed • Includes impact of single-channel Brand Reports • Changes affect seven areas:

  6. Brand Rules • About the Brand • Purpose statement • Integrated reports • App downloads; social media • Event audits • Email newsletter reporting

  7. Brand Rules • 1-1 402 About the Brand: Contains details regarding the scope and reach of the Brand • paragraph now optional for all Brand Reports • 1-1 403 Brand Report Purpose Statement: Standard statement identifying if report contains integrated or non-integrated data • Purpose Statement not required for a single- channel Brand Report

  8. Brand Rules • 1-1 406 • Duplication footnote required only when there are 2 or more channels being reported • Duplication comment amended to eliminate note regarding any duplication that may exist within a channel. Comment now reads: “No attempt has been made to identify or eliminate duplication that may exist across media channels”

  9. Brand Rules • 1-1 408 App Downloads & Social Media Data: • Rules regarding the average vs. cumulative app downloads have been updated to provide full clarification.

  10. Brand Rules - Social Media • 1-1 409 (and 1-10 400) Social Media • Currently reporting “average” participants for the period • A member suggested month-end total participants reported for the last month of the reporting period on page one (like apps) • Monthly details will be included within the report

  11. Brand Rules - Social Media • A revised table within the report will show: • beginning balance • month-by-month download figure • cumulative number of social media • The month-end total will match the figure reported in the Executive Summary of the Brand Report • Effective with December 2014 Reports

  12. Brand Rules • 1-6 411 Email Reporting: • To allow for more flexible reporting, channel profile section will allow reporting all email newsletters by weekly or monthly average • December 2014 Reports

  13. Brand Rules • 1-1 600 Brand Reports, Event Attendance: • Rules clarified that these rules apply to a channel of the Brand, not a full tradeshow audit (iCompli).

  14. Digital Edition Platform/Device Reporting(Brand/Business/Consumer/Newspapers)

  15. Digital Editions • Current rules: • required disclosure of digital platforms such as dynamic, replica, targeted etc. in the “Statement of Content Platform” • New rules provide publishers with the option to report copies by device/platforms on which copies are served, within the data tables

  16. Digital Editions • “Media owners have the option to report digital magazines/editions by the device/platform on which they are served (desktop/laptop computer; tablets; smartphones; other mobile devices; etc).”

  17. Business Rules Updates

  18. Digital Edition Platform/Device Reporting “Media owners have the option to report digital magazines/editions by the device/platform on which they are served (desktop/laptop computer; tablets; smartphones; other mobile devices; etc).”

  19. Online Business Directories

  20. Online Business Directories • Current rules need updating: • “Printed, published, CD-ROM” • Most business directories have moved online as “queryable” databases • All but D&B, Info Group, Hoovers have been reported as “other sources” • Need to bring the rules in line with practical application

  21. Online Business Directories • Online “queryable” directory databases may be reported as business directories • Internet look-ups and list broker sources continue to be “other sources” • Authorized re-seller of established online business directories, supported by proof of original business directory, may be classified as online business directory

  22. Online Business Directories • Source date = date of directory, or download date • Maintain disclosure rules (>10% single source)

  23. Consumer Rules Updates

  24. Digital Edition Platform/Device Reporting • “Media owners have the option to report digital magazines/editions by the device/platform on which they are served (desktop/laptop computer; tablets; smartphones; other mobile devices; etc).”

  25. Consumer MagazinesAnalyzed Issues

  26. Analyzed Issues • Magazines are required to provide detailed market, source, date and geo analysis for one issue each six month period – “analyzed issue” • BPA required the issues to be fixed – May and November • AAM also allows publishers to choose their analyzed issues

  27. Analyzed Issues • Consumer magazines promote Total Average Circulation, not analyzed issue circulation • Change will allow consumer magazines to choose the analyzed issue • Rule now in alignment with AAM • Change not applicable for B2B

  28. Consumer Magazine Report Streamlining

  29. Consumer – Disclosure Changes • AAM has released a niche consumer report for paid circ under 100K • Nov 13 – we reviewed with committees, but they did not want to adopt; Made recommendations for streamlining the current report contents regarding: • Promotional incentives • Loyalty points • Arrears

  30. Consumer – Disclosure Changes • Gathering and reporting this data takes publisher resources and valuable report real estate, but may not add much value • Similar request made by daily newspaper publishers • Underlying qualification criteria remains

  31. Consumer – Disclosure Changes • Rule amendments retain the qualified circulation criteria, but • eliminates the granular reporting / disclosure requirements

  32. Newspaper Format and Rules Changes

  33. Newspaper Sub Committee • The newspaper advisory board requested staff review the current rules and reporting formats for AAM and CCAB • Aligned rules and reporting will allow for fair competition and uniform infrastructure • Side by side comparison (following slide)

  34. Newspaper Sub Committee • Six changes have been approved. • Paragraph 2a • Geographic Reporting • Premiums, Combinations, Contests • Arrears • Omission Days • Biennial Audits

  35. Paragraph 2a • Paragraph 2a reports average monthly circulation for each day/edition • Requires a lot of report real estate and the numbers do not provide much insight

  36. Paragraph 2a • AAM is no longer reporting monthly averages • Board approved optional reporting of paragraph 2a

  37. Geographic Reporting • Markets >100K circ report geography by Census Metropolitan Area (CMA) and non-Census Metropolitan Area (non – CMA) • Currently markets <100K report by City Training Zone (CTZ), Retail Trading Zone (RTZ), and Other Trading Zone (OTZ)

  38. Geographic Reporting • AAM is not reporting any geographic data • Smaller markets <100K generally serve the local community and do not have much circulation outside the region • Board approved geographic data optional for markets <100K

  39. Premiums, Combinations, Contests • Rules required publishers to disclose the details for all premiums, combination sales and contests • AAM does not report this detail • Few, if any, buyers are analyzing each special offer; CCAB verifies each for qualification

  40. Premiums, Combinations, Contests

  41. Premiums, Combinations, Contests • Board approved that the detail of each transaction need not be reported, but required a comment in the audit report stating that CCAB checked each element and they are in compliance

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