TOPIC 1 INTODUCTION TO BUSINESS MARKETING. Course Learning Outcomes (CLO) :. CLO 1 : Describe Business Marketing, Business Buying Behaviour And Business Marketing Mix In Planning Marketing Strategy. (C2). 1.1 Understand business marketing.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
CLO 1 :
Describe Business Marketing, Business Buying Behaviour And Business Marketing Mix In Planning Marketing Strategy. (C2)
Printed circuit boards
1. Increase productivity in production.
2. To increase credibility, thoughts and ideas are
3. Increase the use of technology in industrial
4.Improve the basic skills and advanced levels.
5. Increasing the contribution of funds through the production of goods for use by
6 .Improving the good relationship between the providers of end-users.
Pre Test dulu
i. industrial distributors, or dealers,
ii. Original equipment manufacturers (OEMs)
A FEW COUNTRY.
ii) direct selection
iii) limited tender, and
iv) public tender , depending on the value of purchase.
i) Small –value purchase ( appropriate for procuring items less than S$3,000 in value )
ii) Quotation ( items costing between S$3,000 and S$70,000)
iii) Tender ( Procurement activities above S$70,000 in value ), 3 type of tender : Open tender, selective tender and limited tender.
i) direct purchase, ii) quotation iii) tender, depending on the value of the item involved.
Supply Chain Management Orientation
Raw Material and Intermediaries
Suppliers Subassembly (Distributors,
Suppliers Final Dealers)
Manufacturer End Users
Which categories of industrial products do the following belong to ?