Fashion Trends TerminologyLook up each term in your textbook and define in your notes • Classic** • Color • Design** • Details** • Fad • Fashion • Faux • Garment • Hue** • Line
Corduroy • Flannel** • Herringbone • Trimmings** • Market Week • Mohair** • Plaid • Tweed • Houndstooth • Jersey knit • Lame´ • Silhouette • Style • Texture • Trend • Argyle
Sources of information used to research trends 1. Trade publications: Magazines, newspapers, books, and websites about what is current in a specific industry. • Published daily or monthly • Women’s Wear Daily (WWD), Visual Merchandising & Store Design (VM & SD)
Information generally found in trade publications • Trends • Business conditions • Conventions/Meetings • Sources of supply for retailers (vendors) • Company financial reports
2. **Consumer publications: Fashion magazines, books, and websites that help consumers keep abreast of what is happening in fashion news. • Males: GQ**, Details, CODE • Females: Vogue**, Harper’s Bazaar, Elle, Essence**, Glamour, In Style, O • Teens: Teen, Seventeen, YM, Teen Vogue
3. Websites 4. Visits to retail stores 5. Fashion, color, and fabric services • Television • Movies • Watching people
Why research current fashion trends? • Importance of researching trends • Top designers show their collections twice each year**. • Editors and buyers analyze the collections for new ideas that might influence fashion direction. • Understanding and recognizing current trends is critical in planning for the future.
Fashion Industry Research • Newest styles and silhouettes • Colors for the upcoming season • Newest developments in the fiber and fabric market • Current labor prices • Location of manufacturer facilities