Recognizing current fashion trends

1. Recognizing current fashion trends Objective 2.06

2. Why research fashion trends? • Critical in planning for the future of fashion designs. • Analyze collections for new ideas that might influence fashion directions. • Designers show their collections twice a year. • Market Week: Period of time when producers introduce new lines. Retail (store) buyers shop for items to sell.

3. What to research? • Newest styles and silhouettes. • Colors for the upcoming season. • Newest developments in fiber and fabric. • Current labor prices. • Location of manufacturer facilities.

4. Sources of information used to research trends 1. Trade publications: • Magazines, newspapers, books, and websites about what is current in a specific industry. • Published daily or monthly • Women’s Wear Daily

5. Sources of information • Information generally found in trade publications • Trends • Business conditions • Conventions/Meetings • Sources of supply for retailers (vendors) • Company financial reports

6. Sources of information 2. Consumer publications: • Fashion magazines, books, and websites that help update consumers on what is happening in fashion news. • Men: GQ, Details, Maxim • Women: Vogue, Harper’s Bazaar, Elle, Essence, Glamour, In Style • Teens: Teen, Seventeen, YM, Teen Vogue

7. Other Sources of information 3. Websites 4. Visits to retail stores 5. Fashion, color, and fabric services 6. Television 7. Movies 8. Watching people

8. Recognizing Current Trends What to look for . . . .

9. Garment • An article of wearing apparel such as pants, coats, dress, suits, sweater

10. Style • A design, shape, or type of apparel item • Distinguished by particular characteristics • Unique Vintage or “Worn Style”

11. Design • A unique version of a style • Original arrangement of parts, form, color, fabric, line, and texture

12. Classic • A style or design that continues to be popular • Classics remain in fashion year after year. • Examples: blazers, denim blue jeans, pearls

13. Faux • Fake; imitation

14. Fad • A temporary, passing fashion that has great appeal to many people for a short period of time.

15. Silhouette • The overall form or outline of an outfit or clothing style.

16. Details • Specific elements (collar, sleeves, shoulder treatments) within a silhouette that provide form or shape.

17. Trimmings • Decorative materials such as buttons, laces, and braids that are added to enhance the design.

18. Texture • The way a surface looks and feels, including garments and accessories. *Snake Skin *Crocodile Skin

19. Hue Color • A vision sensation, • Element of design • Most important factor when a retailer sells garments. • Technical name for color • Name given to a color, such as red or yellow, that distinguishes one color from another

20. Argyle A knitting pattern of various colored diamonds on a solid background.

21. Corduroy A durable (and warm) fabric with vertical ribs usually made of cotton

22. Flannel A soft woven cloth of wool or a blend of wool and cotton synthetics use in undergarments and sleepwear.

23. Herringbone • A pattern consisting of rows of short, slanted parallel lines. • The direction of the slant alternates row by row.

24. Houndstooth • A woven fabric design of continuous broken checks or four pointed stars. • Resembles the jagged back teeth of a hound. • Also called four-and-four check.

25. Houndstooth • Nike Air Presto • Spring/Summer 2010!

26. Jersey Knit • A smooth light-weight knit fabric used for dresses, shirts, sportswear, and underwear.

27. Lame’ • A brocaded (raised design) fabric woven with metallic threads, often silver or gold.

28. Mohair • Fabric made with yarn from the long silky hair of the Angora goat

29. Plaid • Cloth with a pattern consisting of stripes of various widths and colors crossed at right angles against a solid background.

30. Tweed • A sturdy fabric made from wool or wool blends in a plain or twill weave. • Nubby surface.