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Follow the journey of Mrs. Wilcox's sponsorship of Carl Edwards in sports and entertainment marketing. With 19 wins and 91 top 5 finishes, learn how their partnership resulted in $49.4 million in value, leveraging 82 monitored brands and 254 verbal mentions to achieve remarkable exposure time of 24 hours, 9 minutes, and 32 seconds.
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2.06 Sponsorship Mrs. Wilcox Sports and Entertainment Marketing 2 4th Period
Carl Edwards Stats: • Wins: 19 • Top 5: 91 times • Average Finish: 13 • Monitored Brands: 82 • Total Exposure Time: 24:09:32 • Verbal Mentions: 254 • Value $49.4 Million