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E Commerce: Sales and Marketing Transition your Traditional Business to Social Media or… are you on the train or the platform. Presented by: Devona E. G. Williams, Ph.D. President/CEO Goeins -Williams Associates, Inc. Performance Consulting. What is a traditional business?.

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E Commerce: Sales and MarketingTransition your Traditional Business to Social Media or…are you on the train or the platform

Presented by:

Devona E. G. Williams, Ph.D. President/CEO

Goeins-Williams Associates, Inc.

Performance Consulting

slide2

What is a traditional business?

www.goeinswilliams.com

gwa on board strategies
GWA On Board Strategies

Made the decision to get on board

Identified what I didn’t know

Attended 3 critical seminars: SBTC, Inscape, NSA

Developed a social media plan

Aggressive implementation 30 days!

Faced my own fears

www.goeinswilliams.com

what i am doing now
Weekly

Benefits

Increased exposure

More business referrals

“I like what you are doing in the community” – goodwill

“In-boxing” to contract for work

  • Profiles on LinkedIn, Twitter, Face Book
  • Fan Page on Facebook, Business Page on LinkedIn
  • You Tube
  • 2 Blog sites
  • 2 Websites and Expert site integrated with social media links
  • Regular posting, commenting, responding, updates
  • 8 hours/week
What I am doing now

www.goeinswilliams.com

facts and figures to help you get on board
Number one benefit is business exposure or brand awareness followed by increased traffic
  • How much time to devote? Between 6 and 15 hours a week. 30% outsource this function.
  • When will you see results? About 6 months
Facts and Figures to Help you Get on Board

www.goeinswilliams.com

where to start
SBA reports only 24% of small businesses have integrated social media in a structured way into their business marketing

Find out where your customers are, start small, and, as you learn, grow out from there

SBA Resources: http://goo.gl/6kED5

Where to Start

www.goeinswilliams.com

social marketing plan

Start with a strategy

  • Add specific targets
  • Determine what accounts to follow
  • Decide on content or focus
  • Obtain alerts on mentions, discussions to help you
  • Determine when and how to reach out
  • Metrics and milestones
Social Marketing Plan

www.goeinswilliams.com

10 things i learned
Social marketing is customer engagement

Social marketing helps you be top of mind

Online expertise increases influence

Be concise

Be real

What does your online presence say about your business?

Share –people like stories

Involve – ask, engage, survey

Interact – comment, thank, recognize

Promote

10 Things I Learned

www.goeinswilliams.com

your on board strategies to transition your business

Identify your barriers to moving forward

  • Educate yourself
  • Start small
  • Write a plan and integrate it with your business
Your on Board Strategies to transition your business

www.goeinswilliams.com

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Thank youKeep in Touch:website: www.goeinswilliams.comEmail: info@goeinswilliams.comTwitter: #intentionalconsLinkedIn: www.linkedin.com/company/goeins-williams-associates-inc.Facebook: www.facebook.com/GoeinsWilliamsAssocsBlog:www.TheIntentionalConsultant.com

www.goeinswilliams.com