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Bridging the Technological Gap between Academia and Industry: Towards a Successful e-Commerce Graduate Program. Yeong-Tae Song, Goran Trajkovski, Sungchul Hong Dept of Computer and Information Sciences Towson University. Motivation. Implementing e-Commerce track

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Bridging the Technological Gap between Academia and Industry: Towards a Successful e-Commerce Graduate Program

Yeong-Tae Song, Goran Trajkovski, Sungchul Hong

Dept of Computer and Information Sciences

Towson University


Motivation l.jpg
Motivation Industry: Towards a Successful

  • Implementing e-Commerce track

  • Resolving a gap between industry and academia in e-Commerce

  • Versatile nature of, so called, “current technology”

  • Need flexible courses for current technology


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MSIS 2000 Model Curriculum Industry: Towards a Successful

  • Graduate programs in Information Systems.

  • Building Blocks

    • Foundation

      • Backgrounds: Business and Information Systems

    • Core

      • A set of primary courses

    • Integration

      • Integration components required after the core

    • Career track

      • Specific career tracks that are representative of current organizational needs


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MSIS 2000 Suggested e-Commerce Courses Industry: Towards a Successful

  • Internet, Intranets, and Extranets

  • Electronic Commerce

  • WWW and the Value Chain

  • Consumer Relationship Marketing


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MSIS 2000 Suggested Program Goal Industry: Towards a Successful

  • 1. A core of e-Business knowledge, across the managerial, technical and ethical/legal aspects

  • 2. Integrated knowledge of technological and business principles

  • 3.Broad business and real world perspectives

  • 4.Communication, interpersonal and team skills (values)


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MSIS 2000 Suggested Program Goal Industry: Towards a Successful

  • 5.Analyticaland critical thinking skills

  • 6. Specific skills leading to a career (professional degree).


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e-Commerce Related Software Industry: Towards a Successful

  • e-Business Application Software

  • Middleware

  • Web Servers

  • Database Management Systems, and

  • e-Commerce Interoperability Standards


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E-Business Application Software Industry: Towards a Successful

  • e-Business application software is software that uses the Internet or other electronic medium for business transactions and services.

  • Electronic catalog


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MIDDLEWARE Industry: Towards a Successful

  • Middleware is a mechanism to move information and shared business logic

  • Remote Procedure Calls (RPC) type

  • Message Oriented Message (MOM) type

  • Message Broker type


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Web Servers Industry: Towards a Successful

  • The main functions of a web server are receiving requests from the clients, forwarding the received requests to the appropriate applications if necessary, and send back the results to the client.

  • Apache HTTP Server

  • MS IIS

  • MS Commerce Server

  • IBM @server

  • Jakarta Tomcat


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DATABASE MANAGEMENT SYSTEMS Industry: Towards a Successful

  • Data oriented B2B applications heavily depend on access to databases.

  • Open Database Connectivity (ODBC)

  • Application Programming Interfaces (APIs)

  • Java Database Connectivity (JDBC)

  • Adaptable Database (Adabas)

  • Object Linking and Embedding Database (OLE DB)


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E-Commerce Interpretability Standards Industry: Towards a Successful

  • B2B interoperability standards involve description of message formats exchanged, relationships to transport protocols, and other features, such as security.

  • Extensible Markup Language (XML)

  • Electronic Data Interchange (EDI)

  • Common Object Request Broker Architecture (CORBA)

  • Distributed Component Object Model (DCOM)


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E-COMMERCE INTEROPERABILITY STANDARDS Industry: Towards a Successful

  • Remote Method Invocation (RMI)

  • Component Object Model (COM+)

  • Simple Object Access Protocol (SOAP)

  • ebXML (electronic business XML)

  • RosettaNet


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STATE OF ACADEMIA Industry: Towards a Successful

  • Certificate programs

  • There has not been a unique agreement, nor model.

  • Predominantly management-oriented programs

  • Predominantly technology-oriented programs

  • Predominantly ethics and legal issues oriented programs


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Management-Oriented Programs Industry: Towards a Successful

  • Stand-alone tracks in graduate business schools

  • Emphasize the business side of the e-Commerce

  • Technical details are not emphasized


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Technology-Oriented Programs Industry: Towards a Successful

  • Emphasize the programming aspects of doing e-commerce.


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The Legally Oriented Programs Industry: Towards a Successful

  • The legally oriented programs are almost a rarity, and are seldom offered as stand-alone programs.


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SUGGESTED CURRICULUM Industry: Towards a Successful

  • Managerial Challenges in e-Commerce

  • Networking for e-Commerce

  • Distributed systems in the Internet

  • XML technology for e-Commerce

  • Internet supply chain management

  • Web programming

  • Web application design methodology

  • Legal, Ethical and Societal issues in e-Commerce


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Managerial Challenges in e-Commerce Industry: Towards a Successful

  • e-Business models (B2B, B2C)

  • Internet file management

  • Supporting the information architecture.

  • Databases. Payment systems.

  • Transformational aspects of e-Business and new business models.

  • Financial implications for e-Business.

  • Cost/benefit, business plans and the need for venture capital.


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Networking for E-commerce Industry: Towards a Successful

  • Frames and Packets, IP, TCP, UDP

  • Interconnection devices: hubs, switches, routers

  • IP addressing – IP addressing, subnetting

  • classless addressing

  • Routing of IP packets

  • WWW and mobile IP

  • Network/Internet security


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Networking for e-commerce (2) Industry: Towards a Successful

  • DNS

  • Socket interface

  • Multicasting and multicasting routing protocol

  • Network management


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Distributed systems in the Internet Industry: Towards a Successful

  • Clients and Servers

  • Middleware

  • CORBA, COM/DCOM, and RMI

  • Database server and Distributed Database

  • Transaction processing


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XML technology for E-commerce Industry: Towards a Successful

  • XML fundamentals

  • XML parsers – SAX, DOM, Xerces

  • XML-RPC, SOAP

  • XML security

  • ebXML


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Internet supply chain management Industry: Towards a Successful

  • Value chain

  • Supply chain

  • Planning and design e-Commerce supply chain


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Web programming Industry: Towards a Successful

  • HTML/DHTML

  • ASP.Net

  • JSP/Java


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Web application design methodology Industry: Towards a Successful

  • Life-cycle models

  • UML fundamentals

  • Software requirements analysis

  • Functional/ non-functional requirements

  • Use cases

  • Data flow diagrams

  • State transition diagrams/ Sequence diagrams


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Web application design methodology (2) Industry: Towards a Successful

  • Web navigation diagram

  • Software architecture

  • Client/server

  • Distributed Database schema design

  • User Interface (accessibility) Design

  • Software testing

  • Software maintenance


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Legal, Ethical and Societal issues in e-Commerce Industry: Towards a Successful

  • Privacy and property issues in e-Business

  • Federal, State and International laws

  • Web accessibility