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Any lab test now brand presentation

Any Lab Test Waco can be more broadly classified into the Ambulatory Health Care Services sector, defined as companies that provide health care services directly or indirectly to ambulatory patients and do not usually provide inpatient services. Health practitioners in this sector provide outpatient services, with the facilities and equipment not usually being the most significant part of the production process.

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Any lab test now brand presentation

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  1. REATING PATERNITY REFERRALS ANY LAB TEST NOW BRAND PRESENTATION

  2. ANY LAB TEST NOW® History  Began in Atlanta, GA in 1992 Corporate Overview and History  Franchising since 2007  Over 150+ operating units  Multiple revenue channels: Clinical, DNA and Toxicology Testing

  3. The Franchisee Network-150 Units Strong!

  4. Consumer Marketing Channels •People with High Deductible Insurance / Health Savings Accounts / Uninsured •People Who Want to Proactively Take Control and Monitor Their Health •Alternative Lifestyle •Parents •Athletes and Competitors •College Students

  5. Business Sales Channels •Physician Referrals •Holistic Practitioners •Employers •Allied Health Schools •Attorney and Private Investigator Referrals •DNA/Paternity Referrals

  6. Franchising With Any Lab Test Now

  7. Why Choose Any Lab Test Now? High Minimal Employee Requirement (Only 1-2) Low Start- Up Costs Low Demand and Limited Competition Overhead Key Advantages: Marketing Programs and Support for Business Development Revenue Growth Opportunity – B2B Call Center for Consumers Minimal Inventory 23

  8. Home Office Marketing Initiatives • Consumer eMail Campaigns • Earned Media Coverage Via PR • Social Media Management • Website SEO • YouTube Video Content • Consumer Oriented Blogs • New Product Offerings • Brand Management • Spanish Website Over 4M media value in 2015

  9. Public and Media Relations PR Campaign - Measles Outbreak • How it started • News coverage areas • Phoenix, AZ • Indianapolis, IN • South Bend, IN • Sioux Falls, SD • Denver, CO • Raleigh, NC • Seattle, WA • Villa Park, IL • Ongoing impact For the latest media coverage: www.anylabtestnow.com/category/in-the-news/

  10. Community and Cause Based Marketing!

  11. Operational Support Call Center • 15K+ Customer Calls Monthly • Set Appointments • 11 Customer Sales Reps • 5 Bilingual Sales Reps • 40% Franchisees Enrolled Minimal monthly fee starting at $200

  12. The ANY LAB TEST NOW® Location

  13. Location, Location, Location Good Neighbors Good Location Grocery/Health Food Stores Malls (Not In The Mall) Gyms Strip Centers Hair Salons Restaurants High Traffic Good Visibility and Signage Secure Location with Parking Convenient, Easy Access Medium-to-High Income

  14. The Opportunity • Initial Investment: $100,100 - $170,600 • Franchise Fee: $40,000 • Multi Unit Discount (3 Units): $100,000 • Royalty: 8% Average 2014 Gross Sales: Open At Least Four Years Number of locations that meet the criteria: 70 Average 2014 gross sales: $242,362* *2015 Franchise Disclosure Document

  15. Next Steps Megan Allen Franchise Sales Director mallen@franpromise.com

  16. Questions?

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