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2014 BRAND PRESENTATION

2014 BRAND PRESENTATION. OVERVIEW. Pioneering brand in Awatere Valley Sauvignon Blanc & Pinot Noir focus Uncompromising quality Complex, intense wines with regional character Award winning Limited production 100% sustainably produced Passionate, experienced winemaking and viticulture team.

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2014 BRAND PRESENTATION

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  1. 2014 BRAND PRESENTATION

  2. OVERVIEW • Pioneering brand in Awatere Valley • Sauvignon Blanc & Pinot Noir focus • Uncompromising quality • Complex, intense wines with regional character • Award winning • Limited production • 100% sustainably produced • Passionate, experienced winemaking and viticulture team

  3. MARLBOROUGH, NEW ZEALAND • Northeast tip of the South Island • New Zealand’s largest wine producing region • Modern commercial planting began in the 1970s • Currently has 23,600 hectares planted to grapes • Cool climate and long growing season • Two main valleys • Wairau • Awatere

  4. AWATERE VALLEY • First planted in 1985 • Smaller, narrower valley • Vines planted on river terraces or gentle rolling foothills • Cooler, drier and windier with a longer ripening period • Greater minerality and higher acid levels

  5. OUR WINERY

  6. VITICULTURE TEAM • Matt Duncan, Vineyard Manager • Grew up on a vineyard in northern Hawkes Bay • Lincoln University, Canterbury, Horticultural Management • Joined Vavasour in 2007 • Allan Croker, Viticulturist • Massey University, Palmerston North, Plant Pathology • Spent 16 years at Corbans Wines • Joined Vavasour in 1996

  7. WINEMAKING TEAM Stu Marfell, Chief Winemaker • Born and raised in the Awatere Valley near the original Vavasour vineyard • Lincoln University, Canterbury, Viticulture and Oenology • Joined Vavasour in February 2003 as Assistant Winemaker • Promoted to Winemaker in 2007 & Chief Winemaker in 2012 • Finalist at the 2008 & 2009 Young Winemaker of the Year Awards Susan Van Der Pol, Assistant Winemaker • Born and raised in Blenheim, Marlborough • Nelson Marlborough Institute of Technology, Nelson, Viticulture and Wine Production • Joined Vavasour in 2011

  8. SAUVIGNON BLANC • Sauvignon Blanc SRP $14.99 • Limited quantities • 100% Awatere Valley • Sourced from estate vineyards • Sustainably farmed

  9. PINOT NOIR • Pinot Noir SRP $19.99 • Limited quantities • 100% Awatere Valley • Sourced from estate vineyards • Sustainable farming

  10. STRATEGY & DISTRIBUTION • Sales Strategy • Share history of scores from major publications • Emphasize long, solid track record outside the US • Comparative taste against other New Zealand wines at higher price points • Distribution Focus • Hip, urban hot spots • Small-plate dining, bistros with outdoor seating • Independent retailers with clubs and newsletters • Specialty upscale grocery

  11. SUPPORT MATERIALS • Brand Presentation • Brand Brochure • Map • Fact Sheets • Brand Sell Sheet • Sustainability Sell Sheet • One-Page Interactive Sell Sheet • Wait staff/Wine Cards • Flow Shelftalkers • Blank Shelftalker Template • Staff Bios • Acclaim Fliers • Trade Newsletters • E-Letterhead • Tasting Mats & Tasting Note Sheets

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