Brand presentation
1 / 18

BRAND PRESENTATION - PowerPoint PPT Presentation

  • Uploaded on

BRAND PRESENTATION. KEY MESSAGES. Producing concentrated, structured, unique wines since 1999 Highly regarded by wine press. Specializes in red Bordeaux varieties About 15,000 cases are produced each year.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'BRAND PRESENTATION' - saki

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Key messages

  • Producing concentrated, structured, unique wines since 1999

  • Highly regarded by wine press.

  • Specializes in red Bordeaux varieties

  • About 15,000 cases are produced each year.

  • The Columbia Valley Tier features fruit from eastern Washington’s top wine growing regions. By sourcing grapes from multiple sites and a variety of terroirs, the wines deliver more complexity and greater consistency from vintage to vintage.

  • Name comes from three prominent rivers – Columbia, Snake and Walla Walla

  • Two tiers of wine:

    • Columbia Valley

    • Reserve Vineyard Designates (well known Champoux Vineyards)


  • Built in 1999: Small Production

    • 16 acre site between Walla Walla and Lowden

    • 18,000 sq. foot facility

    • Approximately 15,000 cases produced annually

    • 3 Par-3 Golf Holes on Property

  • 2000: Winemaker Holly Turner joins Three Rivers

  • 2007: Winery purchase by Bill Foley.

Appellation and vineyards

Columbia Valley is protected from rainy marine weather of Pacific coast by the Cascade Range.

Warm days, cool nights.

Up to two hours more light than California.

Long growing season leads to extended hang time, gradual maturation and flavor development.

Proximity to three rivers (Snake, Columbia and Walla Walla) a significant factor in distinguishing soil types between various vineyard sites in Columbia Valley.

Vineyard Source By Varietal

Cabernet Sauvignon

Ahler, Alderidge, Champoux, Katherine Leone, Martinez, Sagemoor, Wahluke


Alderidge, Champoux, Conner Lee, Katherine Leone, Sagemoor, Wahluke


Ahler, Alderidge, Boushey, Weinbau


Bishop, Sagemoor


WINEMAKING Pacific coast by the Cascade Range.

Holly Turner, Winemaker

  • Three Rivers Since 2000

  • Prior work at Chateau Ste. Michelle and Bodega La Rural (Argentina)

  • Biology Degree from Western Oregon State

  • Extended coursework in winemaking/grape production at UC Davis

Two distinct tiers
TWO DISTINCT TIERS Pacific coast by the Cascade Range.

  • Columbia Valley Wines

    Working with a selected mix of outstanding vineyard sites, Holly blends these wines for balance and ripe, robust fruit character

    • Perfect for broad market on-and-off premise accounts.

    • River’s Red and Cabernet Sauvignon are about 50% of the production.

    • Includes: River’s Red, Columbia Valley Cabernet Sauvignon, Columbia Valley Merlot, Columbia Valley Chardonnay, Columbia Valley Riesling, Columbia Valley Malbec, Columbia ValleySauvignon Blanc

    • Focus: River’s Red, Columbia Valley Cabernet Sauvignon, Columbia Valley Merlot, Columbia Valley Chardonnay

  • Vineyard Designate Wines

    • Top 15% of each vintage

    • Limited production and highly allocated

    • Champoux Vineyard Cabernet Sauvignon, Champoux Vineyard Merlot Boushey Vineyard Syrah, Svelte, Insania

      Competitive Set: Andrew Will, Betz, Chateau St. Michelle, Columbia Crest, L’Ecole No 41, Leonetti, Owen Roe, Waterbrook

Distribution focus
DISTRIBUTION FOCUS Pacific coast by the Cascade Range.

  • Alternate on-and-off premise accounts.

  • Neighborhood bistros

  • Northwest regional grocery stores

  • Hotel Accounts

  • Independent retailers with newsletters

  • White tablecloth restaurants

Sales strategy
SALES STRATEGY Pacific coast by the Cascade Range.

  • Share history of high scores with top publications

  • Emphasize value of wine for quality

  • Reiterate Three River’s status as groundbreaking winery in eastern Washington

  • Remind buyers of winery’s relationship with Geoff Tate of Queensryche

  • Focus on Columbia Valley wines, but offer top accounts vineyard designates.

Current items available
CURRENT ITEMS AVAILABLE Pacific coast by the Cascade Range.

  • Acclaim Flyers

  • Shelf Talkers

  • Distributor Sell Sheet

  • One Page Sell Sheet

  • Insania Sell Sheet

  • Neckers

Brand presentation

THREE RIVERS 2012 STEEL CHARDONNAY Pacific coast by the Cascade Range.


AGING: 4 Months in Stainless Steel; No ML

VARIETAL: 100% Chardonnay

VINEYARDS: Bacchus, Sagemoor, and Weinbau

pH: 3.65

TA: 0.63 G/100 mL

ALCOHOL: 13.9 %

BOTTLING DATE: February 2013

PRODUCTION: 1,504 Cases

Without the influence of oak or ML, this wine shows crisp minerality and clean varietal fruit characteristics. The dominant aromatics include green apple, lemon zest and apple blossom. The flavors are bright, zippy and viscous with notes of Asian pear and citrus.

Pair with a crisp Caesar salad, shrimp cocktail or just enjoy by itself on a warm summer day.

Brand presentation

Steel Chardonnay- A new trend in the industry Pacific coast by the Cascade Range.

  • Chardonnay is the number one varietal in terms of $ Volume and $ Share

    • $63,292,016/$ Volume

    • 18.4/$ Share

  • Washington ranks #2 after California in Chardonnay sales

    • California

      • $149,869,722/$ Volume

      • 43.5/$ Share

    • Washington

      • $96,388,012/$ Volume

      • 28.0/$ Share

  • The top selling price segment for Washington Chardonnay’s is the $10- $14.99 range

    • Three Rivers Steel will retail @ $13.99 (line-priced with Rivers Red Blend)

  • *Source: Nielsen Data 52 Week Ending 02.02.13

Promotions Pacific coast by the Cascade Range.

Coupon Promotion for OR, WA, ID, MT

  • MIR: $3 off with purchase of 1 Bottle

    River’s Red 90 Point- Best Buy

  • Glorifier, Case Card, Acclaim & Shelfer

Focus: River’s Red, CV Cabernet Sauvignon, CV Merlot, CV Chardonnay

Columbia valley acclaims
Columbia Valley Acclaims Pacific coast by the Cascade Range.

2011 River’s Red – 89 Points & Best BuyA very fine edition of River’s Red, this returns Merlot to the first chair (55%) positions, with Syrah and Cab Franc splitting the rest. Sturdy, chewy, bone dry, tannic and authoritative, it’s a quintessential steak wine. Cassis, earth, hints of dried mushroom and those stiff but powerful tannins combine to make this a standout at the price. Best Buy. –June 2013

2010 Insania White – 92 Points& Editors’ Choice

“This Sémillon-Sauvignon Blanc blend is firm, power­ful and polished. The fruit runs the gamut from citrus to melon to white peach, finishing with some youthful bite. Already a succulent, mouth filling gem, but should improve for another five years. Editors’ Choice.” - July 2012

2010 Insania Red – 91 Points

Produced by Three Rivers for celebrity winemaker Geoff Tate, this new Insania is a full-on Bordeaux blend, with all five red grapes in the mix. It’s a powerful wine, with heavy metal flavors of deep black fruits and thick tannins. Pair it with a juicy steak or Kobe beef burger and rock on. –June 2013

2011 Columbia Valley Riesling – 88 Points, Wine Enthusiast

“This off-dry Riesling has enough acid to balance the 2.7% residual sugar. Aromas of flower and citrus blossom lead into lemon-driven fruit. There is just a bit of a granular, sugar-like feeling on the tongue.”- February 2013

Columbia valley acclaims continued
Columbia Valley Acclaims Continued Pacific coast by the Cascade Range.

2010 River’s Red – 89 Points, Wine Spectator

“Fresh and juicy, with a peppery note adding interest to the blueberry and cream flavors. Finishes with a light grip of tannins. Syrah, Cabernet Sauvignon and Cabernet Franc. Drink now through 2016. 723 cases made.” - March 2013

2011 River’s Red – 90 Points, Tasting Panel Magazine

“Smooth and velvety with ripe plum, blackberry, and juicy acidity; deep, lush and seamless with lovely texture and style; long and rich.” –June 2013

2009 Columbia Valley PetiteVerdot – 90 Points, Wine Spectator

90 Points, Tasting Panel Magazine

“Firm in texture, offering pretty, rose petal inflected red berry flavors that linger with refinement against powdery tannins. Drink now through 2015. 280 cases made.” –HS

“Dark and intense with ripe blackberry and cassis; rich and meaty with tangy acidity and rich, expressive flavors.”

Columbia valley acclaims continued1
Columbia Valley Acclaims Continued Pacific coast by the Cascade Range.

2010 Columbia Valley Merlot – 89 Points, Connoisseurs' Guide

“Classically focused Merlot aromas of ripe red cherries, hints of rich herbs and caramel and milk chocolate notes that are common to Washington versions of the variety presage a full and rich wine on the palate. Lively in its fruit and mouthfilling in texture, this wine flirts with high ripeness but pulls back and instead keeps its focus on varietal character. Its moderate tannins will hold it in good stead for a half decade, and it is about as good as it gets in a Merlot for less than $20.00.” -March 2013

2010 Columbia Valley Malbec – 88 Points, Wine Enthusiast“Once past a surprisingly minty open, this stiff and earthy Malbec tightens up into a Bordeaux-like cocoon. It’s an austere wine that slowly reveals dark cassis fruit, dried herbs, and a finishing whiff of coconut. Give it plenty of breathing time, or decant.” – June 2013

2009 Walla Walla Cabernet Sauvignon- 91 Points, Tanzer

“Good deep red. Highly nuanced aromas of redcurrant, mocha, cocoa powder, tobacco, olive and sexy brown spices. At once generous and lively, with ripe acidity giving the dark cherry flavor a refined quality. A nicely fruity, concentrated midweight with a long, smooth finish featuring serious but suave palate-coating tannins.” -Nov/Dec 2012

Columbia valley acclaims continued2
Columbia Valley Acclaims Continued Pacific coast by the Cascade Range.

2009 Columbia Valley Malbec – 89 Points & Best Buy, Wine & Spirits

“This wine’s spicy scents of black plum and carob are dusted with a yeasty accent. The fruit is scant, the flavors spicy and dense—plum cake and mocha—with a chewy texture that suggests serving it with barbecue.” - October 2012

2010 Columbia Valley Malbec – 90 Points & Best Buy, Wine & Spirits

Text to come, August 2013.

2009 Columbia Valley Cabernet Sauvignon– 91 Points & Best Buy, Wine & Spirits

“There's tension between the fruit and the savory elements of this wine. The tobacco notes and the hint of evergreen hearken back to traditional cabernet styles, but the dark, sweet fruit is as modern as it comes, with a healthy tannic grip that suggests this is a Best Buy you can cellar.” - February 2013

2010 Insania Red – 89 Points, Wine & Spirits

Text to come August 2013

Vineyard designate acclaims
Vineyard Designate Acclaims Pacific coast by the Cascade Range.

2009 Walla Walla Cabernet Sauvignon – 90 Points, Wine & Spirits

“This powerful red leads with cola scents of oak, flashy at first until the wine absorbs some air, revealing a black plum flavor. After a day the fruit and floral elements are more fully released, a hint of violet, a brace of gripping tannin. This needs time to knit.” - October 2012

2009 Champoux Cabernet Sauvignon – 90 Points, Wine & Spirits

“Savory scents of olive, tobacco leaf and sundried tomato adorn black cherry and plum flavors, all lifted by a prickle of tangy acidity. The flavors are vinous rather than fruity, melding scents of dried leaves, tanbark and minerals into the tannins, which are firm and driving. Give it time to come together, then serve with steak.” - February 2013

Three rivers winery 5641 old hwy 12 walla walla wa 99362
Three Rivers Winery Pacific coast by the Cascade Range.5641 Old Hwy. 12Walla Walla, WA 99362