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2014 Brand Presentation

2014 Brand Presentation. NAUGHTY WINES FOR NAUGHTY TIMES

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2014 Brand Presentation

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  1. 2014 Brand Presentation

  2. NAUGHTY WINES FOR NAUGHTY TIMES Lost Angel’s wines are for people who appreciate bold, edgy and iconoclastic. They are as different and exciting as you’d like to be. As the old saying goes, if you only live once, make it count. If you live more than once, then who the hell cares?

  3. What We’re About • Being different from the pack • Unique, eye-catching packaging • Letting loose our “rebel yell” on occasion • Irreverent back copy • Easy-going wine style • Food-friendly varieties • Superior quality for the price • Escape from the routine

  4. What We Do Moscato Cabernet Sauvignon Mischief Red Blend Pinot Noir Chardonnay

  5. Focus Placement Targets • National & regional restaurant and hotel chains • Neighborhood bistros, casual dining, comfort foods, pubs • National & regional grocery and drug chains • Liquor stores & club stores Sales Strategy • Highlight the fun, unusual label • Play up the irreverent personality of the brand • Focus on great quality for the price point

  6. Lost At Sea Promotion • 9/1/2013 – 12/31/2014 • Coupons • $1 IRC off wine • Tiered MIR • Case Card • Case Glorifier • Downloadable sell sheet

  7. Sales Tools • Brand Presentation • Fact Sheets • Brand Overview Sheet • One-Page Interactive Sell Sheet • Waitstaff/Wine Cards • Customizeable Wine Cards • Necker/Shelftalkers • Blank ShelftalkerTemplate • Menu Shell • Table Tent Template • Menu Insert Template • Tasting Mats & Tasting Note Sheets

  8. New for 2014 LostAngelWines.com

  9. LOST ANGEL WINES

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