1 / 7

To move from subjective to more objective knowledge of something:

1. Introduction to Social Research. To move from subjective to more objective knowledge of something:. Subjective knowledge. Objective knowledge. An individual’s everyday understanding that comes from their values, experiences and beliefs.

aldis
Download Presentation

To move from subjective to more objective knowledge of something:

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 1. Introduction to Social Research To move from subjective to more objective knowledge of something: Subjective knowledge Objective knowledge An individual’s everyday understanding that comes from their values, experiences and beliefs. Knowledge that is independent of opinion, prejudice and bias. © onlineclassroom.tv 2007

  2. 1. Introduction to Social Research Three key research criteria: Reliability. Validity. Representativeness. © onlineclassroom.tv 2007

  3. 1. Introduction to Social Research Reliability concerns: • Consistency of the data collected. • The precision with which it is collected. • The repeatability of the data collection method. Amethod is more reliable if it can be easily repeated. Data is reliable if the same results can be gained by different researchers asking the same questions to the same (or similar) people. © onlineclassroom.tv 2007

  4. 1. Introduction to Social Research Validity:the extent to which the collected research data represents what it claims to represent. Valid data involves: • Depth. • Detail. • A well-rounded picture of whatever is being researched. © onlineclassroom.tv 2007

  5. 1. Introduction to Social Research Representativeness: whether the results of research can be generalised to wider populations. • Samplingis representative if the characteristics of the sample group reflect the characteristics of the target population. • Demographic data is representative if the information collected is comprehensive. • Case studies can be representative if they are a typical of the group or institution being researched. © onlineclassroom.tv 2007

  6. 1. Introduction to Social Research Sample: a segment of the target population being studied. Probability [reflects the population] Non-Probability [does not reflect the population] • Simple Random • Opportunity • Systematic • Snowball • Stratified • Cluster / Multistage © onlineclassroom.tv 2007

  7. 1. Introduction to Social Research Objective understanding involves a search for: These are Ideals © onlineclassroom.tv 2007

More Related