Chapter 3 – Resources and Capabilities . Daniel Crawford Alex Bregger Chase Barlow Mark Angelhardt. In This Chapter…. The role of resources and capabilities in s trategy formation Identifying the organizations resources Identifying the organizations capabilities
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A man goes into a parts’ garage:
Man: ‘Can I have a windshield wiper for a Hyundai, please?
Parts Man: ‘Yeah that seems like a fair swap’
Question: Why do Hyundai's have heated rear windows?
Answer: To keep your hands warm whilst you’re pushing it!
Body production export marketing
Assembly control system
Large scale design
Emphasis: strategy is a quest for profit
“Core capabilities are simultaneously core rigidities – they inhibit firms’ ability to access and develop new capabilities”
World Car Industry
Assessing Relative Strengths