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Cultural Informatics in Web science: A case of exploiting local cultural content

Cultural Informatics in Web science: A case of exploiting local cultural content. Kenteris Michael M.Eng , M.Sc Vafopoulos Michalis Gavalas Damianos. Outline. Web science Cultural Informatics Cultural tourism Case study Usability study Conclusions. WebScience.

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Cultural Informatics in Web science: A case of exploiting local cultural content

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  1. Cultural Informatics in Web science: A case of exploiting local cultural content Kenteris Michael M.Eng, M.Sc VafopoulosMichalis Gavalas Damianos Department of CulturalTechnology and Communication

  2. Outline • Web science • Cultural Informatics • Cultural tourism • Case study • Usability study • Conclusions Department of Culturul Technology and Communication

  3. WebScience • Web Science draws on a diverse range of disciplines, from computer science and engineering, the physical and mathematical sciences, to social sciences and policy-making approaches. • what technological and other changes need to be made in order for the Web to work better? Department of CulturalTechnology and Communication

  4. Cultural Informatics • Cultural Informatics could offer insights in colliding cultural and technical analysis in a single approach. Department of CulturalTechnology and Communication

  5. Cultural Informatics • Definition*: the socio-technological approach to understand, represent, communicate and re-invent cultures and cultural institutions. • Understanding • Representation • Communication • Re-invention *derived by MichalisVafopoulos Department of CulturalTechnology and Communication

  6. Cultural tourism • Cultural tourism is defined* as a flow of people mainly pursuing cultural goals, such as festivals, music, theatre, events, visits to old countryside farms, visits to historical and religious monuments, archaeological sites, exhibitions, museums, classes, conferences, etc. *WTO Department of CulturalTechnology and Communication

  7. Cultural tourism II • an independent segment of the tourist industry, • a complement to mainstream tourism • Heritage and culture recognized as fundamental elements of tourism and also as a major opportunity area. Department of CulturalTechnology and Communication

  8. Research Questions • Can the Web be used to exploit the “mobility” of tourist users? • How to use the Web to offer cultural content. • How to use this content to exploit contextual tourism activities. • How to use the Web to exploit the “mobility” of its users? Department of Cultural Technology and Communication

  9. Our case study The e-guide system Department of Cultural Technology and Communication

  10. Technological environment • Convergence of two separate technologies, the Web and mobile computing. • Wireless computing presents many key characteristics: • ubiquity and convenience • positioning • personalization Department of CulturalTechnology and Communication

  11. Our case study • Multi-platform tourist application • uses the Web to promote cultural information to tourists. • Allowing for tourists to tag content of their personal interest • prompted to build a personalized mobile application for their mobile phone, running off and on the Web. Department of CulturalTechnology and Communication

  12. Case study: e-guide • This case study contains three subsystems: • Dynamic Web based tourist guide system • mobile tourist application incorporating user selected content from Web sub system • PDA installation offered to tourists to roam around the city or to use via predefined tours. Department of Cultural Technology and Communication

  13. Development stage • The prototype system comprises of two stages: STAGE 2 STAGE1 Mobile Application - PDA Installation Web Application Department of CulturalTechnology and Communication

  14. Web Application Architecture Department of CulturalTechnology and Communication

  15. Eguide Web application Department of Cultural Technology and Communication

  16. Web profiling subsystem • The Web application uses a Web profiling subsystem • uses explicit profile, implicit profile • groups users according to their overall profile • offers extra personalized content Department of Cultural Technology and Communication

  17. Post visit commenting • Web application generates user profile pages • showing all selected content in the users’ profile • allows users to input personal comments of visited sights, to upload photos of their visit • allows for external visitors to comment on users’ profile page. Department of Cultural Technology and Communication

  18. Background work • Existingcommercialapplications, researchapproachesfallwithintwomaincategories : • Touristguideswithpre-installedapplications, namelyrigidlydefinedcontentthatcannotbecustomized • MobiledevicesusedtoaccessmobileWebportalsandbrowsetouristinformationofinterest Department of CulturalTechnology and Communication

  19. Mobile Device Application :Installation to a mobile device Department of CulturalTechnology and Communication

  20. Mobile design implications • Some characteristics of mobile computing needed to be carefully evaluated: • the physical restrictions of handheld devices • limited bandwidth and high cost of wireless connections. • low processing capabilities and available memory. Department of CulturalTechnology and Communication

  21. The mobile novelty.. • Available Web platforms • disadvantageof i-mode/WAP-based services • requirementforconstantconnection • Usersarechargedforthewirelessconnections • Whenever a userisoutofcoverageofthemobilenetwork (i.e. ‘hasnosignal’) s/hecannotaccessanyservice. Department of CulturalTechnology and Communication

  22. Mobile Device Application Department of CulturalTechnology and Communication

  23. PDA Installation • PDA application implemented using the NaviPocket v. 2.4 by OPHRYS SYSTEMS • (founded in 1992 is a company specializing in audio-guides and information systems for museums and cultural sites) • Application designed for mobility by providing an interface with simple menus Department of Cultural Technology and Communication

  24. PDA Installation Department of Cultural Technology and Communication

  25. Usability study: Findings I • even though tourists were keen to use the application via a static Web device they were reluctant to use the mobile system via the Web interface • users who wanted extra content or wanted to receive more content which the system would generate by using a personal profiling system Department of Cultural Technology and Communication

  26. Usability study: Findings II • by allowing the uploading of photos and the writing of comments on the user’s personal profile page • complimented the use of the Web by allowing tourists to connect with others and to keep their visit to show to family and friends Department of Cultural Technology and Communication

  27. Conclusions • the Web influences human societies and cultures, and human societies and cultures influence the Web. • CI could contribute in Web science intriguing possibilities for the new digital narratives raising new issues on cultural heritage representation, awareness, space, time, interpretation, interaction, identity and the real. Department of CulturalTechnology and Communication

  28. Thank you for your attention Questions? Department of CulturalTechnology and Communication

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