Color Psychology and Informational Color. Luscher Color Test.
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Dr. Max Luscher developed a color test to determine personality traits and disorders. This test is considered one of the most reliable color personality insight tools. It made results even for color-impaired individuals, and tends to work across cultures. Participants rank these colors in order of preference, with the order of the ranking determining personality traits.
School Interiors: Based on the idea that neutrals are tasteful and non-threatening, and that greens are calming.
What kinds of associations do you have with the décor and colors of this room?
Red-Letter Days, Caught red-handed, Scarlet Women, Scarlet Letter, Red Light District,
STOP! Red is a warning color, it immediately gets our attention, whether on a stop sign, or a ripe apple in a tree, we are conditioned to notice red when it exists.
Darker reds are associated with elegance and sophistication
Originally purple pigment was created from mollusks. It’s rarity meant it was limited to royalty and wealthy individuals and that association has lingered.
Dusty purples are associated with nostalgia or age.
In design, purple is often associated with luxury items.
It can be associated with mysticism.
In nature, purple rarely exists (perhaps adding to it’s luxury associations), most often it shows up as a flower.
Food associations: with citrus, butter, and cheeses, Indian food & spices.
Regarded as a special color in some Asian cultures: Buddhist monks wore yellow robes because yellow was associated with the afterlife.
Negative associations: Yellow Press, Jaundice, Yellow: coward, old, yellowed paper,
Warning color seen in: Snakes, Wasps, Radiation symbols, Yellow+black is instantly eye-catching (a learned color response)
Brown oranges suggest comfort and security-homey colors
In some cultures, orange suggests fertility, because orange trees are so prolific
High-Visibility: Florescent orange vests, life rafts, orange jumpsuits
Strength, hard work, no-nonsense, unadorned (Puritans)
Age, nostalgia, sepia-toned photos,
Rich, dark browns can evoke, chocolate, luxury, wealth, taste,
Other browns can evoke simplicity, hardiness,
Negative associations:Brown-noser, dirt, unclean, brown undertones in colors can make them either less appealing or earthier (depends on the brown).
Combined with red, patriotism
Negative associations: sadness, depression, coldness
Associations:True-Blue, sky, water, infinity, serenity, First place blue ribbon, Blue chip (the best), Blue Blood (royality, nobility), Blue Collar (working class), The Blues, balance, transcendence, Blue jeans, cursing a blue streak, blue prose, dependability, Little boy blue,
America’s favorite color!
Negative associations: sickness, envy, jealousy, decay, poison, nausea, mold
Pop-culture: environmentalism, aliens (little green men)
Negative associations: bland, boring
white magic, white lies, white flag-truce, white elephant, White House,
Associations: coolness, cleanliness, sanitation, hygiene, purity, innocence (wedding dresses)
Americans prefer blue or green-cast whites, Mediterraneans prefer yellow or red-cast whites.
White walls, white sands, white cube, impersonal,
In India, it is a color for funeral, associated with death
In India, a wedding color
Combined with red or yellow: a warning color (see snakes, spiders, poison butterflies, radioactive symbols)
Elegance, sophistication, refinement
Negative associations: Darkness, death, threat, shadows, fear