Color In Design/ Intro to color Psychology. Color Preferences: Colors individuals gravitate towards. Based on personality, color bias, color associations, environment, culture, etc. Color Preference. Colors individuals tend to gravitate towards.
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Attempts have been made to explain how colors affect us psychologically.
Highly saturated warm colors( red, yellow, orange, etc) are more stimulating and often used in fast-food restaurants because they encourage customers, to get in, eat and leave quickly, allowing for more turn around.
What colors would you paint a bedroom vs. a living room? A hospital vs. daycare?
Traditionally, design rules dictated that floors be dark and heavy, walls be mid tones, and ceilings light.
The darker floor is grounding, and lighter colors for a ceiling seem to rise, creating a sense of height, and thus, space.
The more ‘public’ a space is, the more people tend to prefer neutrals: think schools, offices, hospitals.
Earlier, we discussed how lighter, brighter, more saturated colors tend to push toward the viewer while darker, less saturated colors recede.
Based on this idea, would you paint a small room that you want to seem more spacious highly saturated YELLOWor a light BLUE?
Additionally, keeping the colors of a room uniform can also make the room appear larger.
Painting walls similar colors as the furniture will make the furniture seem to recede into the walls, making the room seem more spacious.
High contrast between walls and furniture will make the furniture seem to jut into the central space of the room, which could cause the room to feel smaller.
Designers often gravitate toward ‘warm’ hues to create welcoming interiors.
Neutrals are commonly selected as pleasing color choices. Warm-based neutrals tend to be more inviting than cool neutrals.
When dominant-secondary-accent becomes too monotonous, introducing tints and shades of those colors can provide more visual interest but keep the colors cohesive. A change in texture can also serve this purpose.
In the following three rooms, what are the dominant, secondary and accent colors?
What kind of space is the designer trying to create through the choice of color?
How do you respond to the color choices in this room? Can you identify dominant, secondary, and accent colors? What may have been the designer’s inspiration?
What do the colors and materials of the house refer to? What is Wright trying to achieve?
What effect is Renzo Piano achieving through the colors he choose for the Pompidou Center?