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THEKA COFFEE ppt

The PowerPoint describes the brand theka coffee. It is basically a short summary info ppt for the users

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THEKA COFFEE ppt

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  1. THEKA COFFEE - ANTRA JAIN

  2. ABOUT THEKA COFFEE • Theka Coffee is a distinctive coffee brand that emphasizes convenience and quality, making premium coffee accessible to urban dwellers on the go. Founded with a mission to deliver high-quality coffee quickly and efficiently, Theka employs a unique model of mobile coffee carts and strategically placed kiosks. These are situated in high-traffic areas such as office complexes, shopping malls, and public transport hubs • The brand prides itself on offering a diverse range of coffee drinks, from classic espresso-based beverages to innovative cold brews and Specifically have different flavors. Theka frequently updates its menu with seasonal specials and limited-edition flavors, ensuring that there is always something new and exciting for customers to try. This commitment to variety and innovation helps to attract a wide customer base and keeps regular customers coming back for more.

  3. SOME INTERESTING COFFEES names OF THEKA CHOCOLATE PATOLA WHAT A LIFE MOCHA COFFEE KI JAWANI NUTT KHATT BERRY PIYA WHO DA GABRU NEXT LEVEL

  4. FOUNDER ( THE ENTREPRENEUR ) BhupinderMADAAN was a young entrepreneur from Ahmedabad who started making money at the age of 14 by selling pamphlets for local businesses. At 15, he saw a gap in the market for momo stalls in Ahmedabad and started his own, eventually having three stalls. He also started "Happy Hours" offering parathas for breakfast in a company canteen. After dropping out of college, he worked in IT and app development, realizing his strengths in sales. He decided to never work for anyone and continued to freelance and grow his businesses AND EVENTUALLY BY HIS KNOWLEDGE HE STARTED THEKA COFFEE.

  5. THE RISE OF THEKA COFFEE Bhupinder focused on researching the food and beverage industry in 2017 and had a unique idea of selling coffee in a beer bottle. He was inspired by premium coffee shops but wanted to offer the same quality at an affordable price. In September 2017, he started Theka and sold coffee on the streets. Over time, Theka expanded to 14 cafes in multiple cities, offering 3 basic coffee variants and 9 flavored coffees, all freshly brewed. The brand's USP was to offer premium coffee at an affordable price. By march 2024, Bhupinder claims that ThekaHAVE DONE 100 CRORES OF SALE.

  6. THE FAME Bhupinder's coffee startup, Theka, went from closing all 14 of its outlets due to the COVID-19 pandemic and a lack of business and operational capital, to restarting the business with a cart in the same location it started and expanding organically. Theka has recorded an average sales of Rs 15,000 per outlet per day and recently raised Rs 2.5 crore in a funding round led by a Dubai-based VC firm. Theka has received several collaboration opportunities, including operating a cart on Microsoft's office campus in Bengaluru and a business tie-up with Reliance to launch and operate carts inside 10 of its retail stores in Mumbai. Bhupinder has plans to expand Theka pan-India and launch carts in several cities including Kolkata, Pune, Gurugram, Surat, and Chhattisgarh. Despite the challenges faced, Bhupinderis determined to continue growing Theka and says he would still choose this journey over money.

  7. Theka in shark tank • Founder BhupinderMadan pitched the company on the first season of the show, and asked for Rs 50 lakh in funding, in exchange of 5%equity. Bhupinder walked away empty handed, despite impressing the sharks with his product, and gaining a lot of advice from them. peyushbansal said that he is on the right path, but was unconvinced about the logistics behind production. In a new interview with India Today, co-founder AbhishekAcharya said that he doesn’t like to think of the Shark Tank experience as a ‘rejection’. • Several founders have realized their dreams after appearing on the reality television show Shark Tank India; while some secure their desired valuation, others walk away with crores in investment. But not all businesses succeed despite the publicity that they get on the show. There are, however, some outliers. Despite not securing a deal on Shark Tank, the founders of Theka Coffee have experienced nothing but growth.

  8. THE FALL OF THEKA • Despite Bhupinder's excitement to grow Theka, the highcapital and operational expenses associated with opening cafes on high streets proved challenging. The COVID-19 pandemic added to the already high rent and operational costs, leading to the burn of Bhupinder'ssavings and eventually forcing him to sell his car. The pandemic resulted in zero business, causing all 14 Theka outlets to shut down by June 2020 due to a lack of business and operational capital. To make matters worse, Bhupinder's mentor and co-founder decided to quit the business while it was in debt, making it even harder for Bhupinder to keep the business afloat

  9. BUSINESS REBOOTED Despite the setbacks, Bhupinderdid not give up on Theka and started again from scratch by buying a cart and setting it up in Sindhubhavan Marg. He gradually grew the business organically, starting with selling 7 bottles of coffee on the first day, which gradually increased to Rs 2,000-3,000 daily after three months. He learned from his past mistakes and decided to not invest much capital and expand the business organically. He placed four carts in four different locations in Ahmedabad to grow his coffee chain.

  10. MARKETING STRATEGY Theka Coffee Brand has adopted several innovative marketing strategies to carve out its niche in the competitive coffee market. • Thekacoffee follows a very unique concept, which distinguishes itself with a ‘coffee on the go’. They offer high-quality coffee inconvenient Takeaway formats. • THEKA actively uses social media platforms to engage with customers, share, visually appealing content and promote special offers. They often use Instagram and Facebook to create buzz around their product and brand. • The commitment towards the environment promotes thekaeco-friendly packaging and sourcing coffee beans from ethical and sustainable farms. This appeals to environmentally cautious consumers. • The BRAND offers a diverse and innovative menu that includes unique coffee flavors and seasonal specialties. This keeps the menu fresh and exciting for regular customers. They even keep CREATIVE bottleswhich grab the customers attention and mentally attracts to buy a coffee.

  11. COMPETITOR ANALSIS Theka faces competition in the Indian food and beverage industry from various established players like Starbucks, Cafe Coffee Day, Barista, as well as local and regional players. The key competition for Theka lies in providing quality coffee at an affordable price, and with its focus on freshly brewed coffee, it differentiates itself from instant coffee brands. To maintain its competitive edge, Theka can focus on innovation and product differentiation, expanding its product line, and providing a unique customer experience. Additionally, the company can leverage its partnerships with Microsoft and Reliance to increase its visibility and reach.

  12. THANK YOU

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