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Print Media GMB Report 2016-Characteristics PowerPoint Presentation
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Print Media GMB Report 2016-Characteristics - PowerPoint PPT Presentation

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Print Media GMB Report 2016-Characteristics

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  1. The Business Research Company Print Media Global Market Briefing 2016

  2. Print MediaGlobal Market Briefing Characteristics • The Print Media industry produces a variety of publications, including books, magazines, newspapers and directories. The Print Media industry produces its material in printed materials or electronic media. There are four types of publishers: • Periodical Publishers are also known as magazine publishers. • Book Publishers • Newspaper Publishers • Directory and Mailing List Publishers

  3. Key Trends in the Print Media Global Market Briefing • Delivering Content through Video Magazines – Video magazines are a series of online videos that follow the print magazine format. Consumers spend double the amount of time watching video content online, either on desktop or a mobile device, than they do in reading text online. Research from Forrester has calculated that one minute of video is equal to 1.8 million words. Studies have also shown that video advertising generates four times the leads of non-video advertising. Companies like Meredith, Condé Nast, Hearst et al have created video production units.

  4. Print Media Global Market Briefing - Buy Now • Print Media Global Market Briefing is a detailed report giving a unique insight into this market. The report is priced at $1000 for an individual user. To use across your office the price is $1500 and $2000 if you wish to use across a multinational company. • Clients are able to input on the design of the report and highlight points of special interest.

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