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Advertising media BCS BE 36 and BCS BE 37

Advertising media BCS BE 36 and BCS BE 37. What are your favorite commercials?. Advertising media. Print Broadcast Direct Mail. Benefits of advertising. Promote product Channels of communication. Newspaper. Considered print media Available in virtually every community.

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Advertising media BCS BE 36 and BCS BE 37

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  1. Advertising media BCS BE 36 and BCS BE 37

  2. What are your favorite commercials?

  3. Advertising media • Print • Broadcast • Direct Mail

  4. Benefits of advertising • Promote product • Channels of communication

  5. Newspaper • Considered print media • Available in virtually every community

  6. Newspaper advantages • Large number of people • You can segment your product • Variety of ad sizes • immediacy

  7. Newspapers disadvantage • Declining circulation • Not everyone will see your ad • Short life span

  8. Magazines • Classified by • Size • Frequency • Audience • Geographic

  9. Magazines advantages • Excellent print quality • Target specific customer • Can stay around for a long time

  10. Magazine disadvantages • Long lead time • Limited flexability • High costs

  11. TV advertising benefits • Can demonstrate the benefits of a product • Can reach a large audience • Low cost per viewer

  12. TV disadvantages • Too many channels • High costs • Strong interference

  13. Direct Mail Ads • Persuade • Informative • Reply • Can target specific audience

  14. Direct mail disadvantages • Often not read • expensive

  15. Questions

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