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Chapter 9 Print Media Outline Print media Newspapers Magazines Out-of-home Directories Newspapers The structure of newspapers 1. 2. 3. Newspaper readers Measuring the newspaper audience Newspapers Advertising in newspaper markets 1. 2. 3. The advantages of newspapers

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chapter 9 print media
Chapter 9Print Media

Outline

  • Print media
  • Newspapers
  • Magazines
  • Out-of-home
  • Directories
newspapers
Newspapers
  • The structure of newspapers
    • 1.
    • 2.
    • 3.
  • Newspaper readers
  • Measuring the newspaper audience

Chapter 9: Print Media

newspapers3
Newspapers
  • Advertising in newspaper markets
    • 1.
    • 2.
    • 3.
  • The advantages of newspapers
  • The disadvantages of newspapers
  • Changes in the newspaper industry

Chapter 9: Print Media

magazines
Magazines
  • Types of magazines
    • 1.
    • 2.
    • 3.
    • 4.
    • 5.
    • 6.

Chapter 9: Print Media

magazines5
Magazines
  • Magazine readers and their measurement
  • Advertising in magazines
    • 1.
    • 2.

Chapter 9: Print Media

magazines6
Magazines
  • The advantages of magazines
  • The disadvantages of magazines
  • Changes in the magazine industry: online technology

Chapter 9: Print Media

out of home advertising
Out-Of-Home Advertising
  • Outdoor advertising
  • Buying outdoor space
    • 1.
    • 2.
    • 3.
  • Transit advertising
    • 1.
    • 2.

Chapter 9: Print Media

directories
Directories
  • Yellow Pages
  • Strengths of directories
  • Weaknesses of directories

Chapter 9: Print Media

print media strategy
Print Media Strategy
  • Inside the industry

Chapter 9: Print Media