Indian Palate: Changing Food Habits & Consumer Behavior Raghav Gupta President, Technopak Advisors 29 July 2009. Evolving Indian Consumer. Lifestyle & Aspiration Cheese, Wine, Gourmet Food, etc. Convenience & Time Saving RTE, RTC, Purees, etc. . Basic Nutrition
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Cheese, Wine, Gourmet Food, etc.
Convenience & Time Saving
RTE, RTC, Purees, etc.
Fortified Atta, Iodized Salt, etc.
Milk, Juices, Meats, etc.
Food Inflation Protection
Frozen Fruits & Vegetables, Juices
The Indian Consumer’s Needs from
> INR 10.0 Lacs
INR 5.0 – 10.0 Lacs
INR 2.0 – 5.0 Lacs
INR 0.5 – 2.0 Lacs
< INR 0.5 Lacs
Annual Household Income
No. of Households
Need from Processed Food
Changing consumer behaviour is catalyzing change in spending patterns, freeing up income for discretionary expenditure
The Age of Altered Mindsets
The Age of Consumption
The Age of Maturity
Evolving Home Delivery Model
Taste Bhi, Health Bhi A very strong co-relation
Food On The Go Instant Pick Me Up
Eco ConsciousA light shade of green
Use of Social Media