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Where is 21st Century Direct Marketing Going TRENDS FOR THE - PowerPoint PPT Presentation


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Where is 21st Century Direct Marketing Going TRENDS FOR THE 21ST CENTURY

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Where is 21st Century Direct Marketing Going TRENDS FOR THE


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Presentation Transcript
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1. Increasing informality in the written word. We now write the way speak, in informal, almost conversational manner.

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2.  The use of increasingly empathic persuasion - That means that we have to make sure that the prospect understands the logic behind our sales argument.

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3. Inclusion of validation - People are becoming increasingly skeptical so you have to provide ample proof for any claims that you make.

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4. The Promise of Fast Action - We live in the age of the “microwave mentality” - People want things now. You’re dead in the water if you’re telling prospects to wait 6-8 weeks for delivery.

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