BUS 620 ASH Courses / bus620dotcom

1. BUS 620 ASH Courses / bus620dotcom

2. BUS 620 ASH Courses • BUS 620 Week 1 DQ 1 What is Marketing (Ash Course) • BUS 620 Week 1 DQ 2 Marketing Strategies (Ash Course) • BUS 620 Week 1 The Future of the New York Times (Ash Course) • BUS 620 Final Marketing Plan BUS 620 Entire Course (Ash) BUS 620 Final Marketing Plan (Ash)

3. BUS 620 ASH Courses • BUS 620 Industry Forecasting • BUS 620 Promotion BUS 620 Industry Forecasting (Ash) BUS 620 Promotion (Ash)

4. BUS 620 ASH Courses • BUS 620 Retail Business Analysis • BUS 620 Space and Place (Ash) BUS 620 Retail Business Analysis (Ash) BUS 620 Space and Place (Ash)

5. BUS 620 ASH Courses • BUS 620 The Exchange Relationship (Ash) • Read the article: The Future of the New York Times, BusinessWeek, January 17, 2005, 64-72 (Also Posted in the Announcement page). BUS 620 The Exchange Relationship (Ash) BUS 620 Week 1 Assignment Tesco Case (Ash)

6. BUS 620 ASH Courses • What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need • Marketing Strategies. Complete the “Think About It” activity in Section 1.2 of the text: • Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long BUS 620 Week 1 DQ 1 What is Marketing (Ash) BUS 620 Week 1 DQ 2 Marketing Strategies (Ash)

7. BUS 620 ASH Courses • Buyer Behavior. The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do • Customer Needs. Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing BUS 620 Week 2 DQ 1 Buyer Behavior (Ash) BUS 620 Week 2 DQ 2 Customer Needs (Ash)

8. BUS 620 ASH Courses • Industry Forecasting. Identify an industry of choice (Auto Industry, Healthcare, PC or Telecommunications). Using the PESTEL analysis from the readings, discuss and analyze the factors that may impact the industry and the successful marketing of a company’s product, for example Ford Motor • Branding Nordstrom. After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following: • How does this partnership BUS 620 Week 2 Industry Forecasting (Ash) BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash)

9. BUS 620 ASH Courses • Marketing Segmentation. What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of • The Case of the New Apple, Inc. Read the article: • Burrows, P., &Satariano, A. (2012). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. Retrieved from http://www.businessweek.com/articles/2012-06-07/can-phil-schiller-keep-apple-cool#p2 BUS 620 Week 3 DQ 2 Marketing Segmentation (Ash) BUS 620 Week 3 The Case of the New Apple, Inc. (Ash)

10. BUS 620 ASH Courses • Ad Campaign. Review the article: • Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from EBSCOHost. • In a 2-3 page paper, answer the following: • The Role of Pricing. Review the article: • Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review. • Is your own buying behavior influenced by coupons and sales? BUS 620 Week 4 Ad Compaign - Article Review (Ash) BUS 620 Week 4 DQ 1 The Role of Pricing (Ash)

11. BUS 620 ASH Courses • Product Development Process. Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific • Marketing Channels. Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Wal-Mart- two companies that are having difficulty developing eCommerce BUS 620 Week 4 DQ 2 Product Development Process (Ash) BUS 620 Week 5 DQ 1 Marketing Channels (Ash)

12. BUS 620 ASH Courses • Going Global. Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries? • Marketing in a Global Economy. Review the following article: • Faris, S. (2012). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek. Retrieved from Proquest. BUS 620 Week 5 DQ 2 Going Global (Ash) BUS 620 Week 5 Marketing in a Global Economy (Ash)

13. BUS 620 ASH Courses • Proctor & Gamble in Vietnam. Review the article: • Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in Vietnam. Bloomberg. Retrieved from http://www.bloomberg.com/news/2012-07-04/p-g-plays-kindergarten-catch-up-with-unilever-in-vietnam.html • Discuss the marketing plan insights P& • Creating a Plan. Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it? BUS 620 Week 6 DQ 1 Proctor & Gamble in Vietnam (Ash) BUS 620 Week 6 DQ 2 Creating a Plan (Ash)

14. BUS 620 ASH Courses • Develop a marketing plan for the successful development, commercialization and introduction of any product of your choice in the market place. You are required to: (1) analyze the general business situation in detail, including BUS 620 Week 6 Final Paper (Ash)

15. BUS 620 ASH Courses