1 / 13

Advanced SaaS Marketing Metrics

Rampiq whitepaper covers a set of Advanced SaaS Marketing Metrics that CEOs and executives need to monitor and evaluate on a regular basis in order to keep marketing and sales efforts aligned, and recession-proof.

Rampiq
Download Presentation

Advanced SaaS Marketing Metrics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Advanced SaaS Metrics For SaaS CEOs and Executives Metrics to monitor daily, weekly and monthly Recap by Rampiq Agency

  2. The new role of marketing in SaaS 2 rampiq.agency

  3. What are advanced SaaS metrics? Advanced SaaS sales and marketing metrics are the metrics that help you build healthier team collaboration and will set your SaaS company for real growth. Let’s go beyond CAC, LTV, CPC, CPL and look into: Disqualification rate Cost per Demo Time to Contract Time to Reaction 2nd Class Leads ● ● ● ● ● 3 rampiq.agency

  4. Recession-proof metrics Disqualification Rate is the metric that will help you determine whether your marketing budget is being wasted away overtime on the leads that your sales team is repeatedly disqualifying. 4 rampiq.agency

  5. Recession-proof metrics Cost per Demo: take your marketing spend for a period and divide it by the number of demos (sales pitches/calls) completed. 5 rampiq.agency

  6. Recession-proof metrics Time to Contract: compare the first touchpoint date, which could be the lead creation date in the CRM, and you get the conversion date, i.e. the date when somebody actually signed up for your product and made a contract with you. 6 rampiq.agency

  7. Time-sensitive metrics This is the length of time between salespeople's actions upon a lead. 7 rampiq.agency

  8. Time-sensitive metrics 2nd class leads: The 2nd class leads problem usually happens when you have a specific group of leads (a cohort) that your sales team treats completely differently from other leads. 8 rampiq.agency

  9. How to use advanced SaaS metrics? 9 rampiq.agency

  10. Learn more Download our free Advanced SaaS Marketing and Sales Whitepaper for the complete guide on these metrics and a set of specific tactics on how to implement them in your SaaS organization. Go to our Blog for a free PDF: https://rampiq.agency/blog/download-saas-marketing-m etrics-whitepaper/ 10 rampiq.agency

  11. About Rampiq Rampiq is a full-cycle SaaS digital marketing agency Here’s how we drive our SaaS clients’ success: 1 2 3 Data-driven, efficient lead gen. From one channel to full-cycle campaigns. Marketing and Sales teams alignment program. Actionable CRM analytics. 11 rampiq.agency

  12. Contacts +1(571)244-75-32 youmatter@rampiq.agency 8609 Westwood Center Dr Suite 110, Vienna, Virginia “ Liudmila Kiseleva, Founder at Rampiq “Building authentic relationships with your customers is the most powerful thing you can do for your business. Data-driven digital marketing is your launching point.” 12 rampiq.agency

More Related