Advanced Marketing

1. Due This Week: Abstract #2 Due & Vocabulary Test & Notebook Check Friday! Business Operations Research Due Wednesday – Presentations Begin! Week October 7, 2013 – October 11, 2013 Advanced Marketing DECA NEWS: DECA Initiation on Thursday! Please be in Auditorium by 10:40am! Sign up for Fall Festival help! Free T-shirt! Get your Wizards Game permission form!

2. Early Work: What is an open-ended question? • Today’s Objective:Managing Marketing Information/Communicating in the Workplace • Activities • Vocabulary Please put in your composition book • Finish up all written work • Finish up all presentation work • Be ready to turn in and present on Wednesday • Questions? • Homework: Abstract #2 due Friday ☞Point of the Day: Marketing research involves the process & methods used to gather information, analyze it, and report findings related to marketing goods and services. Think twice before asking for favors! Monday, October 7, 2013 Magical Monday– Manners Moment Orange Cow

3. Early Work: What is a forced-choice question? • Today’s Objective: Managing Marketing Information/Communicating in the Workplace • Activities • Vocabulary Due Friday! • Complete all work on your Business Operations Research paper, print, and place in a three prong folder. • Be sure your presentation is ready to go – Each person in group should have a speaking part and all members should be able to answer questions easily. • Homework: Marketing NOW – discussion Wed. ☞Point of the Day: Primary Data is collected for the first time. Refrain from idle complaints! Tuesday, October 8, 2013 Tag It Tuesday – Name that Company Lab 236

4. Early Work: What is the best part about Marketing Research? • Today’s Objective: Managing Marketing Information/Communicating in the Workplace • Activities • Turn in written Business Operations Research Paper • Presentations Begin! • Marketing NOW Discussion • Homework: Abstract #2 due Friday ☞Point of the Day: SWOT – Strengths-Weaknesses-Opportunities-Threats Accept and Give constrictive criticism! Wednesday, October 9, 2013 Work Wear Wednesday & MKTG NOW Discussion

5. Early Work: Newspaper Day – The Free Lance Star What grade do you expect on your Research Project? • Today’s Objective: Managing Marketing Information/Communicating in the Workplace • Activities • Vocabulary – due Friday with TEST • Presentations Continue! • Remember your points to make! • Homework: Abstract #2 due tomorrow! ☞Point of the Day: Secondary data is data already published like the US Census data on populations. Respect the environment and be gentle to animals! Thursday, October 10, 2013 Throw Back Thursday – Share a Weird Fact today!

6. Early Work: Will this be your DECA State Leadership Conference Project? • Today’s Objective: Managing Marketing Information/Communicating in the Workplace • Activities • Finish Presentations • Vocabulary Test • Collect Abstract #2 • Notebook Check for a grade! • Journal – “My Business Operations Research Project Reflection – What I liked & didn’t like” • Homework: Service Saturday is tomorrow! ☞Point of the Day: A business’s brand must keep up to date – this should be part of a business’s long term goals Don’t shift Responsibility and Blame! Friday, October 11, 2013 Foxes Friday - The Week’s Wrap-Up & Good News!

7. Please number and date your Vocabulary in your composition book! Vocabulary • Embezzlement • E-Meal • Emotional Buying Motives • End Cap • Endorse • Endorsement • Entertainmentization • Entrepreneurship • Environmentalism • Equal Credit Opportunity Act (1975) • Equilibrium Price • Ethics • Event Management • Event Marketing • Exchange • Experimental Method • Experimental Research • Export • Export-Import Bank • External Customers • External Factors affecting Strategic Planning • External Information • Factory Outlets • Fads • Fair Debt Collection Practices Act • Fashion • Feasibility Reports • Feature/Benefit Selling • Federal Trade Commission (FTC) • Fidelity Bond

8. Managing Marketing Information • Explain the nature of sales forecasts • Identify tips/skills for navigating the Internet when conducting research • Conduct a marketing research project • Prepare a marketing research report • Present marketing research findings and recommendations • Use trade journals, periodicals, and electronic resources for research and professional development • Communicating in the Workplace • Reporting information/data in a written document • Reporting information/data in an oral presentation accompanied by visual presentation software or printed aides CTE Competencies Linked to SOLs Objectives for the week – TSWBAT:

9. Once you have gather and analyzed your research, then determined the best course of action, you are able to make that presentation to the business you did the research for and about! Presentations are something you will continue to do long after this high school class. The more you prepare for them, the easier they will become, leading you to maybe be titled a “Gifted Presenter” in your future! Have fun with this presentation – it is the basis for your State Leadership Conference presentation! Making it Real – Your weekly Activity

10. R-E-S-P-E-C-T EVERYTHING!!! • Your supplies – bring your stuff every-day! Bring your book every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day! • Place all bags on the floor under your table! • Wait for Teacher instruction before beginning activity! • Passes out of Class - No Exit First 10/Last 10 • One person out of room at a time • Pass Board – USE IT! • Keep it short! • Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you. • No talking while Teacher or others have the floor. • Watch your language and mind your manners, please. • All School Rules will be followed without question. Classroom Proceduresthings you have to do!