Advanced Marketing

1. Due This Week: Vocabulary Due Friday! Vocabulary Test Friday Remember to complete Marketing NOW! Abstract #3 due Friday! Week October 28, 2013 November 1, 2013 Advanced Marketing DECA NEWS: Meetings held second Thursday of each Month. Wizards Game? Competition? Sign up! Corn Hole? Jack-O-Lanterns? Contest!

2. Early Work: What are the five types of promotion in the Promotional Mix? • Today’s Objective: Applying the promotional mix • Activities • Vocabulary • FRED – Section 3 • What is Promotion? • What is the Promotional Mix? • Get out the GREEN BOOK – Round Table Discussion! • The Advertising Campaign – discussion! • Homework: Determine you business or product/service to promote in your advertising campaign. ☞Point of the Day: Promotion is persuasive communication. Always be a gentleman or a lady Monday, October 28, 2013 Magical Monday– Manners Moment

3. Early Work: What is a press release? • Today’s Objective: Applying the promotional mix • Activities – Yearbook Lab • Finish FRED • Continue work on Advertising Campaign • Share with class your business or product/service • Be sure you are connected with this business or product/service. • Presentations on November 6, 2013 • Homework: Work on Advertising Campaign ☞Point of the Day: Sales Promotions are incentives that encourage customers to buy products or services. Always be a team player. Tuesday,October 29, 2013 Tag It Tuesday – Name that Company

4. Early Work: How many frequent buyer program cards/tags do you have? • Today’s Objective: Applying the promotional mix • Activities Library • Jack-O-Lanterns for DECA • Continue work on Advertising Campaign • Share with class your business or product/service • Be sure you are connected with this business or product/service. • Presentations on November 6, 2013 • Homework: Work on Advertising Campaign ☞Point of the Day: Coupons are certificates that entitle customers to cash discounts on goods or services. Always be on time whenever time is involved. Wednesday, October 30, 2013 Work Wear Wednesday & MKTG NOW Discussion

5. Early Work: Newspaper Day – The Free Lance Star What was the last coupon you used for? • Today’s Objective: Applying the promotional mix • Activities Green Cow • Continue work on Advertising Campaign • Share with class your business or product/service • Be sure you are connected with this business or product/service. • Presentations on November 6, 2013 • Homework: Work on Advertising Campaign ☞Point of the Day: Premiums are low cost items given to consumers at a discount or for free. Always be learning. Thursday, October 31, 2013 Throw Back Thursday – Share a Weird Fact today!

6. Early Work: What is the last free item you received in the mail? • Today’s Objective: Applying the promotional mix • Activities Green Cow • Vocabulary Test • Work on Advertising Campaign • Presentations will be Wednesday, November 6, 2013 • Share with class what you have decided to promote • Journal – “My favorite musical group and song” • Homework: Service Saturday is tomorrow! ☞Point of the Day: Loyalty marketing programs reward customers for patronizing a company. Always be enthusiastic, dependable, and cooperative. Friday, November 1, 2013 Foxes Friday - The Week’s Wrap-Up & Good News!

7. Vocabulary • International Trade • Internet • Inventory • Intuitive Decision Making • Invoice • IP Address Job Description • Job Specifications • Joint Venture • Kiosk • Law of Supply & Demand • Layout • Lead Club • Letter of Transmittal • Licensing • Lighting • Limited Assortment Store • Limited Liability • Logotype • Long Term Capital • Loss Leader • Loyalty Marketing • Magazine Advertising • Maintenance • Management • Manufacturers Agent • Manufacturers Suggested Price • Markdown • Market • Market Economic System • Market Penetration

8. Applying the Promotional Mix • Identify internal and external methods of promoting sales for a selected product or service. • Identify communications channels to reinforce company image and support financial investment. • Develop a promotional plan or campaign for a business-to-business or consumer product or service. • Explain strategies for developing media outreach and relations. • Describe the impact of emerging technology on marketing. • Identify types of social media that can be used to promote a business or products. • Create a plan for introducing social media promotion. CTE Competencies Linked to SOLs Objectives for the week – TSWBAT:

9. What could be more real in advertising and even marketing than having everything in Real Time? You now have that opportunity to experience learning about marketing in Real Time through a great resource, a living resource, that is updated and stays up to date with the World of Marketing – Marketing NOW Read, Review, Reflect Weekly readings and blogs will continue through the end of the semester! Making it Real – Your weekly Activity

10. R-E-S-P-E-C-T EVERYTHING!!! • Your supplies – bring your stuff every-day! Bring your book every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day! • Place all bags on the floor under your table! • Wait for Teacher instruction before beginning activity! • Passes out of Class - No Exit First 10/Last 10 • One person out of room at a time • Pass Board – USE IT! • Keep it short! • Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you. • No talking while Teacher or others have the floor. • Watch your language and mind your manners, please. • All School Rules will be followed without question. Classroom Proceduresthings you have to do!