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campaign

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campaign

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  1. What is Campaign?

  2. Campaign is an order of defined actions aimed at achieving a specific goal/set of goals over a specific period of time, with results that can be tracked.

  3. Warner Bros. Campaign As an example I want to look at the Worner Bros’ ad campaign for the new part of “IT”. Warner Bros. recentlylaunched a newinteractive ad campaign for thenewmovie «IT: Chapter Two», whichincludedcreating a themedentertainmenthome for peoplewho live in Los Angeles or take a virtualtrip online. On this basis, WB alsochose to partner withPinterest for a new Pin campaign to promotethemovie, and link to theirvirtualfunhousetour. As explained by Pinterest: "A Promoted Video Pin providestheaccesspoint for the 3D experience. Pinners can tap the Pin in theirfeed and swipe up to entertheexperience, navigatingtheirwaythroughthefunhouse - at theirown risk! Theycanalsosharetheexperiencewithfriends." Here is the link to theoneofexamples: https://pin.it/1bLA4Ar

  4. Billboard Hereareotherexamplesofthecompany’scampaign for thismovie: Trailer Cinema posters

  5. Belstone Pictures Campaign Post withdetailedinformationaboutthereleaseofthe film ontheofficialwebsite Official trailer on their Youtube channel (also available on the official website belstonepictures.com)

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