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Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall. 7-2. Chapter Objectives. Identify the steps in the target marketing processUnderstand the need for market segmentation and the approaches available to do itExplain how marketers evaluate segments and choose a targeting strategyUnderstand how marketers develop and implement a positioning strategyExplain how marketers increase long-term success and profits by practicing customer relationship management.

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