Customer Relationship Management. BA325 Susan Anderson GenX Team Darrell Grenz Sarah Villanueva Jason Lee Thang Tran. Customer Relationship Management. What will it take to keep your customers?. What’s Really CRM.
What will it take to keep your customers?
CRM is a business approach that integrates People, Processes and Technology to maximize the relations of an organizations with all types of customers.
The true value of CRM is to transform strategy, operational processes and business functions in order to retain customers and increase customer loyalty.
Aris Pantazopoulos - CRM Today
by Bob Chapman (Forrester Research)
Guided selling (Pivotal)
Offline client base on .NET (Salesnet)
New Outlook integration capabilities
Questions & Answers
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