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Production Process - overview. Three major stages of production Preproduction Planning, research, writing, organizing Production Shooting, recording, acting, performing. Production Process - overview. Three major stages of production Postproduction

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production process overview
Production Process - overview
  • Three major stages of production
  • Preproduction
    • Planning, research, writing, organizing
  • Production
    • Shooting, recording, acting, performing
production process overview2
Production Process - overview
  • Three major stages of production
  • Postproduction
    • Editing, fixing, sweetening, copying, evaluating
production process preproduction 1
Production Process - Preproduction 1
  • Cannot just run out and shoot…
  • Work closely with client throughout
  • Program idea - from basic to specific
  • Inspiration - for style & content… be aware, alert, curious…
production process preproduction 14
Production Process - Preproduction 1
  • Goals, purpose of production, audience, outlet (distribution)
  • Research - background, details
  • Client history, background, relationship
  • Budget
production process preproduction 2
Production Process - Preproduction 2
  • Planning - creative ideas, production style, persuasive style, scriptwriting and re-writing, storyboard
  • Production decisions:
  • Final budget
production process preproduction 26
Production Process - Preproduction 2
  • Types and sources of music, crew & equipment, locations, talent
  • Schedule of activities
  • Time frame, final “deliverables”
production process preproduction 3
Production Process - Preproduction 3
  • Key preproduction personnel
  • Director - overall responsibility for translating script to production
  • Producer - coordinator, manager of production activities
production process preproduction 38
Production Process - Preproduction 3
  • Key preproduction personnel
  • Scriptwriter
  • Music coordinator
  • Post-production supervisor
  • Client contact (the right person)
production process preproduction 5
Production Process - Preproduction 5
  • Key preproduction personnel
  • Art director - set design
  • Lighting director
  • Floor manager (studio only)
  • Technical director (studio only)
  • Small company, small project yields more overlap of duties
production process production 1
Production Process - Production 1
  • Translate idea into program (encode message)
  • Location or studio shoot (edited or “mixed” live)
  • Additional footage - cover video, b-roll, 2nd unit
  • Reshoots
  • Archival pictures/film/video - source, location
production process production 111
Production Process - Production 1
  • Stock footage - source
  • Music/score - original, library
  • Graphics - design & creation
  • Narration, voice-over - talent, facilities
production process production 2
Production Process - Production 2
  • Key Production Personnel (note - field vs. studio)
  • Director, assistant director
  • Producer & assistants/associates
  • Videographer, Director of Photography (DP) & assistants, camera operators
production process production 213
Production Process - Production 2
  • Key Production Personnel (note - field vs. studio)
  • Lighting director
  • Audio director/engineer
  • Studio: Technical director (TD), floor person (grip), Character Generator (CG), videotape operator, video engineer
production process postproduction editing 1
Production Process - Postproduction (editing) 1
  • Multi-camera style (game show, talk show, sporting event)
  • Option 1: live broadcast, no need to “post produce”
  • Option 2: clean up errors, remove bad language, condense/consolidate, add necessary video/titles/credits, music, etc…
production process postproduction editing 115
Production Process - Postproduction (editing) 1
  • Multi-camera style (game show, talk show, sporting event)
  • Option 3: “repurpose” - edit program for a different use
production process postproduction 2
Production Process - Postproduction 2
  • Single camera (“film style”):
  • Following script select best takes/shots/still photos, etc…combine with audio to create final program
  • (Note: it’s not that simple, keep reading.)
production process postproduction 3
Production Process - Postproduction 3
  • Documentary, news, news magazine example:
  • Log footage (20, 30, 50:1 shooting ratio)
    • View footage, write down or digitally store shots you plan to use
    • Very important step - re-familiarize yourself with what you have, select best shots, quotes
production process postproduction 318
Production Process - Postproduction 3
  • Capture footage to computer for digital editing
  • Identify additional needs - acquire elements
  • Rough edit in sections
  • Final edit - transitions, titles, credits, audio sweetening, color correction
  • Editing - very creative and stimulating, very time consuming and tedious at times. Computer skills a must!
production process postproduction 4
Production Process - Postproduction 4
  • Review by client
  • Make changes
  • Formative Evaluation of production with test audience - formal/informal
    • During process, make changes to program
production process postproduction 420
Production Process - Postproduction 4
  • Final edit
  • Distribute
  • Summative Evaluation - evaluate effectiveness of production or campaign in the real world
production process summary
Production Process Summary
  • All three steps important
  • Failure to plan is a plan to fail (cliché but true)
  • Always keep client’s goals, audience effects in mind throughout the process
  • Part of your job as producer/director is to determine needs, goals, capabilities of client and production team and to educate your clients in the process.