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Social

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Social

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  1. SocialMediaandWebDevelopment: BetterTogether Whether werealize it ornot, socialmediahas ahuge, undeniable influence on ourdailylives; directly or indirectly, big or small, it’s influence is always there. It can start trends, dictate behaviors,pivotamarketingstrategy,and inspirenew website designs.Newtosocialmedia? Learn morein our articlesSocialMedia forBusinessBeginnersGuide andScratchingthe Surface of Social Media Advertising. With so many platforms under the umbrella of social media, its impact on the business world reachesfar andwide,andalthough theycanebb and flowinpopularity,westillseesome ofthe same keyplatformsremain at thetopofthe totem pole: Facebookin firstplace,followed by social networkssuch as Instagram,TwitterYouTube, LinkedIn,Google,Tumblr,Pinterest… Weturn tosocialmediaplatforms not onlyasameansofcommunication,as wasoncetheir originalintent,but astools ofcommerce.Theyhavecontributed tothe improvementand developmentofbusinesses,increasing brandawareness,reachingnewclients, andbuilding valuablerelationshipswithexisting clients and industryexperts. For businessestobesuccessfulthesedays,incorporatingsocialmediaintotheir overarching digitalmarketing strategyis an unequivocal must.

  2. Related:HowSocialMediaCanImpactABrand Because it has somuchtoofferitsusers—anditsdevelopers strive forconstantimprovements andinnovations—the initial arrivaland continuedgrowth ofsocialmediahasmade the web morelivelyand interactivethan ever. Nowadays,itisnot just aboutmakingthings beautiful and visuallyimpressive;itis about makingyourbusinessstrategicallyimpressive.Thisis whyweb design and socialmedia nowgohandin hand as great,complementarycomponentsto a business’s onlinereputation. With theeverchanging enhancementsof socialmedia,it’s importantforyour business to stay aheadof thegame. Readmore in ourrelated article “4 Ways toStayAhead oftheSocial

  3. Media Shifts.”With thatbeingsaid,it’simpossibletokeepupwitheveryadvancementmade. There will be some social media trends that won’t majorly affect or impact you and your business. Choosewhichbattlesareworth fighting and focusyour timeand energyin those areas. Learnmore aboutthisinPowerDigitalPointers:SocialMediaTipsand Tricks. HowDoesWebDevelopmentHelpSocialMedia? Web dev helps on the creative side of things. For instance, if you’re willing to make your businessavailable onFacebook,then designingaFacebook fan page is essential. Thissame approach can be applied to Instagram and other visual platforms. We come up with new and fresh ideas andhelpposition the businessas animpressive partner topotentialclientsthrough interactive media and interesting content. Another key component of our efforts is ensuring brand consistency across all channels. Consistencymeansreliabilityand trustin theeyesofa potentialclient.Weoptimizeevery touchpoint todigital perfection,makingsureeveryapplication ofthelogois formatted uniformly, that the samecolorschemesareimplemented where theyshouldbe,and thatthe image sizes arecreatedwithoptimum, responsive dimensions. An Instagram feed that lackscohesivestyle,size,consistency,quality,look,andfeelwithits photos will createanappearanceofchaosand disorder;thisis not the kindofreflectionor implicationyouwantto bemadeaboutyourcompany.Andwe don’t justhelpwiththe organic

  4. aspect ofsocialmedia;like wesaid,consistencyiskeyin the visualworld,sowealso helpwith the creation of social ads to ensure that the look and feel stays on-brand across all social consumer touchpoints.Withtheright visualstrategyandbrandingbehindtheseaddesigns, we’re able toplayavitalrole in thecompany’s business development by attractingimportant leads. Onthe moretechnicalside ofthings, wealso makesureusersinteractwith whattheyseein the digital space. We craft our websites by mapping out every step of the user experience and interface,creating asite thatloadssmoothlyonanyscreensize,andisattractiveandeasyto navigatefor theuser. Interactivewebdesignsareanintegralpartofincreasingdigitalengagementwithnewand existingcustomers. Related: Top 5 ModernWebDevelopmentTools ThatWillImprove Your Site HowDoesSocialMediaHelpUs? Social mediaplatformsareessential to helpingusengage withcustomers.Themore you communicatewith the audience,the higher thelikelihoodyouhave ofcompleting aconversion. Communication andengagement areboth provensuccessfulapproachestowinningthe attentionofyourcustomersand sharingyourbrandmessagewith them. Readmore about this topic in our related article on How Social Media Personality Can Lead to Increased Engagement.

  5. We also rely on social media platforms to improve brand loyalty and nurture a relationship between brandandconsumer.Whenyouhaveasocialpresence,itis easierforbusinessesand individualsto find and connect withyou,whichallowsyouthe opportunity tocultivateand nurturea communityforyour brand. Byengagingwithyourcustomersonsocialmediaandusingsocialmediachannelstodevelop an authenticbond,youreapthebusinessbenefitsofincreasedcustomerloyalty and satisfaction. Through marketplaceawareness,social platformsareable tohelp definethekeyinterestsand behaviorsofyourclients.By observing your customers’activities on their socialmediaprofiles,you canget unique insightsintotheirthoughts, interests,andopinions about things you might not have guessedorinferredso easilyotherwise.Amongmany other things, socialmediaisatoolthathelpsyougetinformationtobetterunderstandyouraudience and helpsincreasetraffic to thewebsite bysharing yourcontent on socialmediaplatforms. Conclusion Both disciplines—socialmediaand webdevelopment—play akeyrole fordigitalmarketing. Although both disciplines stand alone, we’ve come to find that using them together can create a muchquickerandsuccessfulturnaroundtoyourbusiness’simage,onlinepresenceand exposure,and overall success. This goes for all working departments (not just social media and web dev) in creating a credit worthy business that stands out among the rest. By utilizing and compiling the variety of the resources eachdepartment hasintoastrategy,magichappensin terms ofcreatingconsistency and amazing results.What canwesay? Some things are just better together. Related:WhyWebDevelopmentandSEOCannotLiveWithoutEachOther For asocial media andweb development, contact us!We are a team of digital marketing experts, and can provideourexpertise in all things digital,giving yourbig and/orsmall business thecompetitiveedge onwebdesignand socialmediamarketingstrategiesit needs tobe successful and stand outin thedigitalworld.

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