Web Typography Carol Schwalbe JMC 460 8.26.09 Keep your eyes open! Start noticing typography. Look at logos on everyday household items, bus signs, cereal boxes . . . everywhere, especially in ads. Look at type treatments in print and on the Web. How observant are you?
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A group of similar typefaces
The leading between these lines is loose.
Space between a pair of letters
T EMPE N EW S
"Perfect Balance" is symmetrical;
suggests elegance and harmony
Gray is between black and white;
Bold, contoured, steel-like
yet the whole looks balanced
Top left is balancedby bottom right
Everything in themiddle is centered
Red in last line fades so it doesn’t overshadow.Red contrasts with black. Rose played for the Reds.