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TYPOGRAPHY

TYPOGRAPHY. TYPE. typography. TYPE. TYPOGRAPHY. The first type. TYPE SIZE and WEIGHT. Fonts are a series of letters, symbols and numbers that are designed to have a common look . Variations can be created on the base font such as italic and bold. There are two main types of fonts:

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TYPOGRAPHY

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  1. TYPOGRAPHY TYPE typography TYPE TYPOGRAPHY

  2. The first type

  3. TYPE SIZE and WEIGHT • Fonts are a series of letters, symbols and numbers that are designed to have a common look. • Variations can be created on the base font such as italic and bold. • There are two main types of fonts: • Serif Fonts • Sans Serif Fonts

  4. Serif or SAN-SERIF S S Serif fonts have a tear drop form at the edges. They are easier to read and are often used in body copy to make reading easier and faster. Don’t have a tear drop form at the edge. They are often used for headlines where you want to draw the readers attention and slow the reading.

  5. There is a lot of variety within each of these categories, but you can already see that they each express a fairly distinct feeling. Serif is a bit more formal, sans-serif is clean, script is elegant, ornamental can be anything, blackletter is antique, monospaced feels geek • Serif and sans-serif fonts tend to be used for body text, while the rest are most often used for headlines

  6. TYPE SIZEand WEIGHT •Type Size – measured from top of ascender to bottom of descender. • Baseline- where the letters sit • Descenders – letters that drop below the baseline • X-height – the height of the lowercase letters • Ascenders – letters that go above xheight Font Size Ascender Typed Descender

  7. Letterform

  8. POINT • 12pt24pt 36pt48pt 60pt 72pt • The point is used to measure the size of a font. One point is equal to 1/72 of an inch. When a character is referred to as 12pt, the full height of the text block (such as a block of movable type), and not just the character itself, is being described. Because of this, two typefaces at the same point size may appear as different sizes, based on the position of the character in the block and how much of the block the character fills.

  9. KERNING and TRACKING • Kerning – the space between two pairs of letter. • Julie • J ulie • J ulie • Tracking –the adjustment of spacing of large sections of type. • Julie • J ulie • J ulie

  10. ALIGNMENT AND LEADING • Alignment-the way type is arranged on the page • Aligned Left, Jagged Right Mrs. Rivard is the best teacher ever! She loves to teach computer graphics. Computer graphics is the best class ever. • Aligned Right, Jagged Left Mrs. Rivard is the best teacher ever! She loves to teach computer graphics. Computer graphics is the best class ever. • Aligned Center Mrs. Rivard is the best teacher ever! She loves to teach computer graphics. Computer graphics is the best class ever. • Justified – even on both sides Mrs. Rivard is the best teacher ever! She loves to teach computer graphics. Computer graphics is the best class ever. • Leading – the space between lines. • Leading is the space between lines. Leading in the space between lines. Leading is the space between lines. • Leading is the space between lines. Leading in the space between lines. Leading is the space between lines.

  11. HEADLINES • Use Serif Text with Sans Serif HeadlineWhen in doubt, pair a serif font for body text and a sans serif font for headlines. • This is not a rule. This is simply a good starting point for when you're stuck for ideas or can't seem to find the right mix. In most cases a serif plus a sans serif provides good contrast and doesn't overwhelm with too many fonts.

  12. CONTRAST • Use Contrasting StylesAvoid mixing two very similar typefaces, such as two scripts or two sans serifs. There is not enough contrast and the small differences will cause a visual clash. • This is one reason that pairing a serif with a sans serif font works so well. There's generally good contrast.

  13. How many? • Fewer FontsLimit the number of different typefaces used in a single document to no more than two or three. • With too many different fonts you run into problems with not having enough contrast between similar font styles plus a lack of consistency and even a feeling of choppiness because there are too many distractions.

  14. Type in nature

  15. Type in nature

  16. Type in nature

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