1 / 17

Web Design Principles II: Web Colors & Typography

Web Design Principles II: Web Colors & Typography. From http://www.ctpub.com/archive/020401/feature1.html. References Designing Web Graphics. 3 by Lynda Weinman The Non-Designer’s Web Book by Williams and Tollett. Before the Next class:. Visit these Web sites and read some!!

cosima
Download Presentation

Web Design Principles II: Web Colors & Typography

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Web Design Principles II:Web Colors & Typography From http://www.ctpub.com/archive/020401/feature1.html References Designing Web Graphics. 3 by Lynda Weinman The Non-Designer’s Web Book by Williams and Tollett

  2. Before the Next class: • Visit these Web sites and read some!! • http://usability.gov/guidelines/ • http://usableweb.com/ • http://info.med.yale.edu/caim/manual/index.html

  3. Check these • http://www.mundidesign.com/webct/ • http://www.alistapart.com/stories/color/color2.html (just this one page) • http://msdn.microsoft.com/library/default.asp?url=/library/en-us/dnhess/html/hess08142000.asp (just this one page)

  4. Color Terminology • Spectrum: All the possible colors in a color space, such as RGB or CMYK • Hue: A color within the spectrum • Value: the range from light to dark • Saturation: the intensity of a color • Muted: very little saturation (Pastel colors)

  5. Color Wheels • Primary colors on screen: RGB Picture from http://www.users.talstar.com/iwa/member/presentations/colors/

  6. Recommended color hue combinations • Web Designing with colors (http://www.users.talstar.com/iwa/member/presentations/colors/index.html, not available) • Complementary • Opposite ends of the color wheel • http://www.vantech.net/ • Split Complementary • one off from the opposite color

  7. Triad colors • three colors that are equidistant on the color wheel. • Analogous • Close colors on the wheel

  8. Recommended color hue combinations (continued) • Warm colors • Cool colors • Monochromatic: Try different saturation (or value) with the same color http://www.thetech.org/exhibits/online/color/saturation/ • http://library.thinkquest.org/50065/art/effact.html

  9. Color examples • http://evolt.org/index.html • Use a combination of analogous color • http://www.lacountyarts.org • Use the many different hues, but similar value of colors • http://www.napastyle.com/

  10. Web Typography • Sans serif vs. Serif • The default font in most browsers is a serif typeface: Times Roman or Times New Roman • Sans serif needs the FONT FACE tag • Monospace vs. Proportional

  11. Typography on the Web • http://www.efuse.com/Design/web_fonts_basics.html • http://www.will-harris.com/webtype/mistake__1.html • http://counterspace.motivo.com/ • http://www.rsub.com/typographic/ • http://www.microsoft.com/typography/default.asp

  12. Considerations for typography • Web is a full of information • Viewers are skimming • Try to hold viewers’ attention • Try to bring out the important ideas • Break up blocks into more digestible portions • Paragraphs • Bold or italics • Hypertext

  13. FONT FACE Tags • Users much have the font you use • http://www.microsoft.com/typography/fontpack/default.htm • Win95 (and up), G3 (and Up) and IMac include these fonts • <FONT FACE=“helvetica, arial”> type the text </FONT> • Verdana & Georgia • Fonts look larger on PCs than do on Macs

  14. Graphic-based Typography • Make your title or headers as graphic files • Font sites • http://www.adobe.com/type/ • http://www.bitstream.com/index.html • http://www.letterror.com/ • http://www.execpc.com/~adw/ • Handwriting Fonts

  15. PDF Files • It shouldn’t not be used as an HTML substitute. • http://www.designsbymark.com

  16. Metaphor • Does it help the target audience to understand better about your Web Site? • http://www.ecomulch.com/ • http://www.igougo.com/home.html

  17. Your challenge for the FireWorks • Can you make this using Fireworks? • http://www.will-harris.com/index.html

More Related