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2 content of digital markiting

We are providing the training and service of Digital marketing such as seo SMM based in Lahore Pakistan and all over the world

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2 content of digital markiting

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  1. DigitalMarketingServiceInPakistan Whatisdigitalmarketing? Digitalmarketingreferstothe creationanddistributionofcontentthroughdigitalmediachannels(website,landingpages,socialmedia,emailandmobile apps)andpromotingcontentusinga variety ofstrategiesacrosspaid, word-of-mouthandowneddigitalchannels,includingSEO,SEM,pay-per-click(PPC) advertising,contentsyndication,social,email,text,andmore. Importanceofdigitalmarketing: Digitalmarketingstrategyhelpsmarketers definegoals,pinpointtheir targetaudience, andcreateadigitalmarketingplanthateffectivelyreachestheiraudience.Thesestrategiesprovidedirectionforaspecific marketingcampaign or marketingplanandprovideaframework for evaluatingmarketingresults. Today, everythingisdigital,anddigitalmarketinghasbeenintegratedintoevery aspectofabusiness,fundamentally changingtheway companiescommunicatewithandcreatevaluefor customers. Withouttheability toimplementandexecuteadigitalmarketingstrategy inanincreasingly largeglobalonline marketplace,your businesswillfallbehindthecompetition. Digitalmarketingstrategy: Cross-channelmarketing,multi-channelmarketingandomni-channelmarketingallmeanengagingwith customers/prospectsacrossvariousdigitalchannelsanddevices. Today's consumers can seamlesslyswitch between thesechannels, from theirinboxes,socialnetworks,laptops, tablets, and smartphones, and naturallyexpectbusinesses toprovidequalityservices andexperiences anytime, anywhere. Check outthefollowingdigitalmarketingchannelsthatarewidely usedtoensureasuccessfulcross-channelmarketingstrategy. Emailmarketing: Email marketingis one of theoldestand best-knownformsof digitalmarketing, widelyused bybothB2B andB2Cmarketers.Withemailmarketing, youcan collectcustomerdataacross variouscustomerjourneytouchpoints,categorizethedatatounderstand yourprospects’preferences, and ultimatelygainpermission to addprospectstoyouremaillist. Emailcontenttypicallyincludesinformationaboutproductsandservices,companyandeventupdates,personalizedproducts/services,customersuccessstories,linkstocase studies,andtechnicalor businessbriefings. Emailmarketingisbothanartanda science, andyouremailsanddigitalassets shouldbecompellingenough.However, becarefulaboutthenumber of emails yousend—nottoomanyandnottoo few.

  2. Video marketing: Videoisoneofthemostpowerfuldigitalmarketingchannels.Everyone likestowatchvideos,findfunandlearnknowledge invideos,andalsolikestoshare videos.AccordingtoYouTube,therearemorethan2billionlogged-inusers every month.BothB2BcustomersandB2C consumersmakepurchasingdecisionsthroughvideo. Video marketingcanincrease brandawareness,increase digitaltraffic,andincrease conversionrates.In-blogvideohasbeenanimportantpartofB2BandB2Ccontentmarketingstrategiesforyears. Sharing videosiskeytogetting moreattentiontoyourcontent. Therefore, youneedtotakeadvantageofthird-party sites suchasYouTube, promotevideosonyourwebsite andsocialmediachannels, andencourageothersto share yourvideos. Finally,makesureyourvideo isshortandtothepoint.Sinceaudiences generallyhavea shortattention span, besuretodeliverqualitycontentinanengagingmanner. SEOand PPC(or SEM): Agoodsearchengineoptimization (SEO)strategycan optimize websitecontent(landingpages,blogs, etc.)to ensurethatthewebsitecontentis displayed atthetopofthesearchresultslist morefrequently andbringsmoretraffic.Achieving great SEOresultsdependscruciallyonkeywordandon-pageoptimization.Youcanimprove SEO, maximizetraffic and conversionsbyusingthoughtfulkeywords andlong-tailkeywords (3+phrases)throughoutyour web content, and build organiclinkstohigh-authoritythird-party pagestoincrease your searchresults.Rankyour pageanddrivepotentialcustomerstoyour content. Pay-per-click(PPC) refers topayingeach timea specificlinkis clicked.Today’ssearchengines andmostsocialmediasitessupportPPC.PPCadswillappearinthefeedsofyourtargetcustomersandpotentialcustomers. SearchEngineMarketing(SEM)isatypeofhigh-impactPPCadvertisinginwhichyoupaysearchenginestodisplayyourmarketingmessagesandlinksprominentlywhenvisitorssearchfor specifickeywords. Websitedesignandmarketing: Awebsiteisoften thefirst point of contact forpotential customers toconnectwithyourbusinessandbrand.Goodwebdesignnotonly establishes aconsistentbrandimageacross all yourdigitalassets,italso makesyoursitemoreindexableby search engines,providesasuperioruserexperience,and increases conversionrates(more clicks,sign-ups,etc.). Displayads: Marketers candisplayhighlyrelevantadson third-partywebsites toreachmorepotentialcustomers. Suchadsusuallyincludebannerads,sidebarads, video ads,andinteractiveads,andgenerallylinktooneofyourwebsitepagesoralandingpage. Affiliatemarketing: Manybloggers andsocialmediainfluencers who promote productsandservices throughtheirrespective blogsandsocialmedia accountsareaffiliate marketers.Affiliate marketingis atypeofperformance-basedmarketingwhereaffiliate marketersearncommissionsbypromotingproducts.Simplyput, the morevisitors andcustomersamarketer brings,thehighertheaffiliate’srevenue. Advertise: Traditionaladvertisingmediahas undergone dramatic changes overthepastfewyears. Today, innovativetechnologiesareavailableon emergingTVplatformssuchasNetflix,Hulu, YouTube and others toprovidemoretargetedmedia buying.Butdon'trelysolelyonInternetTVand Internetradio—eventhough othernewentertainmentoptions areemergingall thetime,peoplestill enjoywatching TVandlistening totheradio.

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