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Developed & Researched by Deb Bandyopadhyay<br>Profit & Solutionu2019s Business Research Series<br>www.profitsolutions.tk<br>An Andromeda Digital Presentation <br>#debadipb #profit&solutions<br>
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A Brawl in Mickey’s Backyard Developed & Researched by Deb Bandyopadhyay Profit & Solution’s Business Research Series www.profitsolutions.tk A Andromeda Digital Presentation
Introduction A dispute was going on between the world-famous theme park “Disney Land” and stakeholders who are supporting a developer’s SunCal plan to build affordable housing in a land near Disney Land That is reserved for tourism-related activities or for Disney’s expansion in an area where housing is very expensive The plan was oppressed by Disney Disney land is rejecting to act in a socially responsible way towards it stakeholders They are not considering their interest of having affordable housing near the place in which they work.
Relevant market and nonmarket stakeholders Disneyland Employees – Market Stakeholder Disneyland Visitor/Patrons – Market Stakeholder SunCal Developer – Nonmarket Affordable Housing Advocates – Nonmarket Disney Employee’s Union – Nonmarket Individuals and Groups favoring reduction of long commutes and air pollution – Nonmarket Chamber of Commerce – Nonmarket City Council – Nonmarket Other resort area businesses – Nonmarket Local government officials – Nonmarket
Various Stakeholders’ Interests Disney land Workers In Favor Of Interested in having affordable housing in the area at which they work SunCal (Housing Developer) In Favor Of Build around 1,500 condominiums with 15% set aside for below market-rate rental apartments Affordable housing advocates In Favor Of Interested in having affordable housing in the area Unions representing Disney employees In Favor Of Interested in having affordable housing in the area at which Disney employees work Other Individuals and groups concerned with reducing air pollution In Favor of the housing construction
Power of the Relevant Stakeholders Stakeholders who oppose the SunCal development have the power to block the developer’s plans through a lawsuit. Employees and their unions can impose great economic power and cause a plan like this to fail. Walt Disney Company, a major taxpayer of Anaheim Country could make influence on the local government