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A Brawl in Mickey’s Backyard by Deb Bandyopadhyay

Developed & Researched by Deb Bandyopadhyay<br>Profit & Solutionu2019s Business Research Series<br>www.profitsolutions.tk<br>An Andromeda Digital Presentation <br>#debadipb #profit&solutions<br>

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A Brawl in Mickey’s Backyard by Deb Bandyopadhyay

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  1. A Brawl in Mickey’s Backyard Developed & Researched by Deb Bandyopadhyay Profit & Solution’s Business Research Series www.profitsolutions.tk A Andromeda Digital Presentation

  2. Introduction  A dispute was going on between the world-famous theme park “Disney Land” and stakeholders who are supporting a developer’s SunCal plan to build affordable housing in a land near Disney Land  That is reserved for tourism-related activities or for Disney’s expansion in an area where housing is very expensive  The plan was oppressed by Disney  Disney land is rejecting to act in a socially responsible way towards it stakeholders  They are not considering their interest of having affordable housing near the place in which they work.

  3. Relevant market and nonmarket stakeholders  Disneyland Employees – Market Stakeholder  Disneyland Visitor/Patrons – Market Stakeholder  SunCal Developer – Nonmarket  Affordable Housing Advocates – Nonmarket  Disney Employee’s Union – Nonmarket  Individuals and Groups favoring reduction of long commutes and air pollution – Nonmarket  Chamber of Commerce – Nonmarket  City Council – Nonmarket  Other resort area businesses – Nonmarket  Local government officials – Nonmarket

  4. Various Stakeholders’ Interests  Disney land Workers In Favor Of Interested in having affordable housing in the area at which they work  SunCal (Housing Developer) In Favor Of Build around 1,500 condominiums with 15% set aside for below market-rate rental apartments  Affordable housing advocates In Favor Of Interested in having affordable housing in the area  Unions representing Disney employees In Favor Of Interested in having affordable housing in the area at which Disney employees work  Other Individuals and groups concerned with reducing air pollution In Favor of the housing construction

  5. Power of the Relevant Stakeholders  Stakeholders who oppose the SunCal development have the power to block the developer’s plans through a lawsuit.  Employees and their unions can impose great economic power and cause a plan like this to fail.  Walt Disney Company, a major taxpayer of Anaheim Country could make influence on the local government

  6. What is your opinions?

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