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Propaganda and Persuasive Techniques in Advertisements

Propaganda. Techniques used to influence opinions, emotions, attitudes or behavior.The purpose is to benefit the sponsor.It appeals to the emotions not the intellect.It can be negative or positive.The purpose is to persuade.. Characteristics of Propaganda. In advertising the purpose is to cla

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Propaganda and Persuasive Techniques in Advertisements

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    1. Propaganda and Persuasive Techniques in Advertisements SPI 0801.3.2 Identify the targeted audience for a selected passage.    SPI 0801.5.4 Identify examples of persuasive devices (i.e., bandwagon, loaded words, testimonial, name-calling, plain folks, snob appeal).       SPI 0801.5.8 Identify instances of bias and stereotyping in print and non-print texts. 

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