Propaganda techniques
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Propaganda techniques . Why do we use propaganda?. To persuade people to think or behave a certain way. To appeal to emotions and opinions of people. Bandwagon. To do something because other people are doing it. Example:

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Why do we use propaganda
Why do we use propaganda?

  • To persuade people to think or behave a certain way.

  • To appeal to emotions and opinions of people


Bandwagon
Bandwagon

  • To do something because other people are doing it.

  • Example:

  • Because the Raven’s won the Superbowl, everyone thinks Joe Flacco is the greatest quarterback.



Fear technique
Fear Technique

  • If you don’t conform to an issue or agree with a statement, something bad will happen to you.

  • Example:

  • If you drink diet soda, you will get cancer.



Glittering generalities
Glittering Generalities

  • Using emotionally appealing words associated with values or beliefs.

  • Uses words that appeal to consumer like “Fresh”, “American Pride”, and “New”

    Example:

    “Pure, fresh, mountain spring water. Bottled especially for you in Utah from only our purest mountain springs.”



Name calling
Name Calling

  • Calling out other people, brands, or products in a negative manner

  • Example:

  • Calling members of the other political party names like “incompetent” or “dumb”.



Plain folk technique
Plain Folk Technique

  • Appealing to the common man, woman, or family.



Reward technique
Reward Technique

  • If you use a certain product or act a certain way, good things will happen to you

  • Example:

  • If you take diet pills, you will look like the models on TV.



Testimonial technique
Testimonial Technique

  • Using a famous person to endorse a product

  • Example:

  • Jennifer Hudson endorses Weight Watchers



Transfer technique
Transfer Technique

  • Using words or symbols to portray someone in a positive o negative manner



Red herring technique
Red Herring Technique

  • Presenting data or issues that, while compelling, are irrelevant to the argument at hand, and then claiming that it validates the argument.


Red herring example
Red Herring Example

I shouldn’t be punished for staying out past my curfew tonight because I did the dishes earlier today.

  • these two arguments have NOTHING to do with one another.


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