Propaganda techniques
This presentation is the property of its rightful owner.
Sponsored Links
1 / 20

Propaganda techniques PowerPoint PPT Presentation


  • 41 Views
  • Uploaded on
  • Presentation posted in: General

Propaganda techniques . Why do we use propaganda?. To persuade people to think or behave a certain way. To appeal to emotions and opinions of people. Bandwagon. To do something because other people are doing it. Example:

Download Presentation

Propaganda techniques

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Propaganda techniques

Propaganda techniques


Why do we use propaganda

Why do we use propaganda?

  • To persuade people to think or behave a certain way.

  • To appeal to emotions and opinions of people


Bandwagon

Bandwagon

  • To do something because other people are doing it.

  • Example:

  • Because the Raven’s won the Superbowl, everyone thinks Joe Flacco is the greatest quarterback.


Example of social media bandwagon

Example of Social Media Bandwagon


Fear technique

Fear Technique

  • If you don’t conform to an issue or agree with a statement, something bad will happen to you.

  • Example:

  • If you drink diet soda, you will get cancer.


Fear propaganda

Fear propaganda


Glittering generalities

Glittering Generalities

  • Using emotionally appealing words associated with values or beliefs.

  • Uses words that appeal to consumer like “Fresh”, “American Pride”, and “New”

    Example:

    “Pure, fresh, mountain spring water. Bottled especially for you in Utah from only our purest mountain springs.”


Glittering generality

Glittering Generality


Name calling

Name Calling

  • Calling out other people, brands, or products in a negative manner

  • Example:

  • Calling members of the other political party names like “incompetent” or “dumb”.


Name calling technique

Name Calling Technique


Plain folk technique

Plain Folk Technique

  • Appealing to the common man, woman, or family.


Plain folk technique1

Plain Folk Technique


Reward technique

Reward Technique

  • If you use a certain product or act a certain way, good things will happen to you

  • Example:

  • If you take diet pills, you will look like the models on TV.


Reward technique1

Reward Technique


Testimonial technique

Testimonial Technique

  • Using a famous person to endorse a product

  • Example:

  • Jennifer Hudson endorses Weight Watchers


Testimonial technique1

Testimonial Technique


Transfer technique

Transfer Technique

  • Using words or symbols to portray someone in a positive o negative manner


Transfer technique1

Transfer Technique


Red herring technique

Red Herring Technique

  • Presenting data or issues that, while compelling, are irrelevant to the argument at hand, and then claiming that it validates the argument.


Red herring example

Red Herring Example

I shouldn’t be punished for staying out past my curfew tonight because I did the dishes earlier today.

  • these two arguments have NOTHING to do with one another.


  • Login