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Advertisements & Propaganda

Advertisements & Propaganda. January 2013. What is an Advertisement?. A type of communication that shares information about a product with consumers to entice them to purchase it. What are the elements of an advertisement?. Company Name, Address, Phone Number, etc. Quotes Facts & Opinions

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Advertisements & Propaganda

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  1. Advertisements & Propaganda January 2013

  2. What is an Advertisement? • A type of communication that shares information about a product with consumers to entice them to purchase it.

  3. What are the elements of an advertisement? • Company Name, Address, Phone Number, etc. • Quotes • Facts & Opinions • Ratings • Special Deal • Propaganda Techniques • Color • Bold Print • Italic Print • Slogan • Catchy Phrases • Photos/Illustrations • Persuasive Words

  4. What is Propaganda? • A form of advertising designed to entice consumers using a variety of methods.

  5. Propaganda Techniques • Overgeneralization – making general statements based on few or no facts. • Testimonial – Using a celebrity or expert to support a product. • Bandwagon – Persuading consumers to do something because “everyone else” is doing it. • Flattery – Making consumers feel “smart” for using a product. • Transfer – Associating admiration for a person with a product (If you like the person, you like the product too.) • Faulty Cause & Effect – Suggesting or promising that your life will be better because you used/bought this product.

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