Propaganda techniques
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Propaganda Techniques. How authors persuade you to believe whatever they want. Name Calling. Name Calling. Republicans have begun to emphasis Barack Obama's middle name Hussein in an attempt to spread doubts about his patriotism and raise fears among voters that he is a closet Muslim.

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Propaganda Techniques

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Propaganda Techniques

How authors persuade you to believe whatever they want


Name Calling


Name Calling


Republicans have begun to emphasis Barack Obama's middle name Hussein in an attempt to spread doubts about his patriotism and raise fears among voters that he is a closet Muslim.


Name Calling

Old Spice

“lady sented body wash”

“Anything can happen when your man smells like Old Spice and not a lady.”

Name-Calling Commercial

http://www.youtube.com/watch?v=owGykVbfgUE&feature=player_detailpage


Transfer

presents a positive image or idea and attaches the positive feelings to another idea.


McDonald's Chicken Dance

http://www.youtube.com/watch?v=OFayPSM3I-A&feature=related

e-trade baby

http://www.youtube.com/watch?v=x0GsNhLt9Ds


Bandwagon


Bandwagon


Bandwagon

verison commercial

http://www.youtube.com/watch?v=14CKzskjn4s


Red Herring


Red Herring

Nike

http://www.youtube.com/watch?v=jlXRengzZoc


Red Herring

Video Games: Collecting inventory items or items of scenery (usually meant to distract or take up time from a quest or goal)

Never-ware cookware will look beautiful on your shelf for generations!

No mention of its cooking value is made.


Red Herring

What is this an advertisement for?


Shoes!

Perfume!


Emotional Appeal


Army Stronghttp://crackle.com/c/Commercials/Army_Strong_Commercial/1634956

  • They connect a feeling with this organization.

Army strong

http://www.youtube.com/watch?v=YSbCnWe6e1o


Emotional Appeal

Christian Children's Fund

http://www.youtube.com/watch?v=KcBLYxCzFgw


Testimonial


Testimonial

Testimonial

Mike Huckabee

http://www.youtube.com/watch?v=EjYv2YW6azE&feature=BF&list=PL7E6AF6C6D499F972&index=11


Testimonial


Repetition


Repetition

A good example of this is the claim that Saddam Hussein was responsible for the terrorist attacks of September 11, 2001. No evidence has been found suggesting collaboration between Iraq and the Al Qaeda network, yet Bush administration officials have repeatedly mentioned the two in tandem. As a result, a recent opinion survey by the Council on Foreign Relations shows that more than 40 percent of the American people believe that some or all of the attackers on 9/11 were Iraqi nationals, when in fact none were.

http://www.sourcewatch.org/index.php?title=Repetition"


Repetition

Head On Commercial

http://www.youtube.com/watch?v=f_SwD7RveNE&feature=related


Glittering Generalities


GlitteringGeneralities

Redbull Commercial

http://www.youtube.com/watch?v=8x9iYweART4

Duck and Cover

http://www.archive.org/details/DuckandC1951


Glittering Generalities


Stereotypes


Stereotypes“A student who doesn’t do his homework is a bad student.”“Blonds are dumb.”“Athletes are bullies.”


Stereotypes

Stereotypes in media

http://www.youtube.com/watch?v=fS3e-n8Mj7I&feature=related

red bull

http://www.youtube.com/watch?v=nKuhEI0IrIQ&feature=related


Fear


Fear


FearY2K Commercial

http://www.youtube.com/watch?v=x6HyPJpzaHg


Appeal to Number, Facts, & Statistics


Appeal to Number, Facts, & Statistics-“Coroners have found that 80% of people’s colons are blocked with waste.”-“On average, 6 out of 7 dentists prefer Colgate.”


Plain Folks


Plain Folks


Quiz: Name that Propaganda

Pepsi Truck

Rock the Vote

http://www.youtube.com/watch?v=nkCGHxD880I&feature=related

http://www.youtube.com/watch?v=eXfNnSOOoVc

Mac

Smoke Alarm

http://www.youtube.com/watch?v=KNnX6XRQBec&feature=related

http://www.youtube.com/watch?v=YfLaiTkOBRE

Outback Steakhouse

Hungry Man

http://www.youtube.com/watch?v=tswvz_cG9LY&feature=related

http://www.youtube.com/watch?v=9tovXDScl3k

Trident

http://www.youtube.com/watch?v=Gf_Jk1zLisg


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