Propaganda and Persuasive Techniques in Advertisements

1. Propaganda and Persuasive Techniques in Advertisements SPI 0801.3.2 Identify the targeted audience for a selected passage. �� SPI 0801.5.4 Identify examples of persuasive devices (i.e., bandwagon, loaded words, testimonial, name-calling, plain folks, snob appeal).������ SPI 0801.5.8 Identify instances of bias and stereotyping in print and non-print texts.�

3. Characteristics of Propaganda In advertising the purpose is to claim �superiority� in order to sell product. Weasel Words - modifiers that look substantial but are meaningless. Makes audience believe in something or want to do something.

4. Recognizing Propaganda Techniques Bandwagon Testimonial Plain Folks Patriotism Glittering Generalization Transfer Name-Calling

5. Bandwagon persuasive technique that invites you to join the crowd. Everybody�s doing it! Often uses weasel words As a propaganda technique, the term bandwagon suggests an imaginary vechicle carrying leaders or candidates of a cause or carrying large banners and/or posters. This group has a huge group of people following behind and all are in support of that leader/candidate. A bandwagon is a high, ornate wagon in which a band rides as in a circus parade. Unfortunately, most of us like to swim with the sharks rather than stand alone, so we are likely to be carried along. Beware of this technique. It�s a lot easier to be joiner than to stand alone. Bandwagon is a propaganda technique that suggests an image of a vechicle carrying a leader/candidate As a propaganda technique, the term bandwagon suggests an imaginary vechicle carrying leaders or candidates of a cause or carrying large banners and/or posters. This group has a huge group of people following behind and all are in support of that leader/candidate. A bandwagon is a high, ornate wagon in which a band rides as in a circus parade. Unfortunately, most of us like to swim with the sharks rather than stand alone, so we are likely to be carried along. Beware of this technique. It�s a lot easier to be joiner than to stand alone. Bandwagon is a propaganda technique that suggests an image of a vechicle carrying a leader/candidate

6. Testimonial Statement endorsing an idea/product by a prominent person. Product does not have to be related to �star�s� field. Commonly uses musical artists, sports giants, actors/actresses A company hires a famous celebrity figure to promote a particular product or topic. This is particularly powerful If a product 8s A company hires a famous celebrity figure to promote a particular product or topic. This is particularly powerful If a product 8s

7. Plain Folks Identifies product/idea with a locality or country Practical product for ordinary people.

8. Patriotism Purchase will display love of country. Person will financially help the country.

9. Glittering Generalization Connotation implied to create �positive� impact. Statement jumps from a few cases to all. �Glittering� because it�s falsely attractive Often used by politicians Uses a �positive� connotation to encourage audiences to accept the product or person without examining the evidence.

10. TransferPositive feelings/desires are connected to a product/user. Transfers positive feelings we have of something we know to something we don�t.This technique relies heavily on symbolism. *Love/ Popularity *Fame *Wealth *Power Sex Appeal if you use this product you be more attractive to members of the opposite sex. You will look sexy to everyone. Love or Popularity- This will make everyone love you and like you. You will be popular and a trend setter. Watch out for this one. Everyone likes attention. Fame � You will gain fame (attention) if you use this. Wealth-by having this product you will appear wealthy. The wealthy and affluent use this. You get what you pay for. Power- This will give you power over people. You�ll have an �edge� over others.Sex Appeal if you use this product you be more attractive to members of the opposite sex. You will look sexy to everyone. Love or Popularity- This will make everyone love you and like you. You will be popular and a trend setter. Watch out for this one. Everyone likes attention. Fame � You will gain fame (attention) if you use this. Wealth-by having this product you will appear wealthy. The wealthy and affluent use this. You get what you pay for. Power- This will give you power over people. You�ll have an �edge� over others.

11. Name - Calling A way of smearing an opponent Intent is to damage opponent It also arouses suspicion of opponent Intention is to create a seed of doubt Used by politicians and product companies